Classic 'Monster' Cereals Making a Comeback for Halloween

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General MillsFrute Brute and Yummy Mummy will return to the shelves this fall with an updated look.
The Mummy rises again.

That would be Fruity Yummy Mummy, to be exact. The "monster cereal" was discontinued by General Mills back in 1992, but the company announced this week that it will bring it back for Halloween. Another discontinued cereal, Frute Brute, will also rise again for the first time since it left shelves back in 1982.

They'll join three other monster cereals that still haunt the shelves: Frankenberry, Boo Berry and Count Chocula. (Count Chocula, like its namesake, is evidently immortal.) But all five will receive updated box art to reflect a more modern cartoon style than the original 1970s versions. (Think less "Superfriends," more "Frankenweenie.")

For fans of the original look, though, we've got good news: Target (TGT) will exclusively carry "retro" packaging of the cereals, which are sure to become collector's items and flood eBay (EBAY) in the months to come.

General Mills says the cereals will roll out select retailers "soon," with nationwide distribution coming in early September. Unfortunately, the company says it will be a "seasonal, limited time run," so we recommend stocking up if you find yourself falling in love with Fruit Brute all over again.

Here's hoping that this starts a trend of General Mills (GIS), Post (POST) and other companies bringing back their old discontinued cereals. My favorite cereal growing up was Big Mix, which had raisins and panoply of grains, and whose mascot was some unholy creature combining the features of a moose, wolf, chicken and pig. And who could forget such discontinued classics as French Toast Crunch or Pop-Tarts Crunch?

If you feel like taking a walk down memory lane, let us know in the comments which discontinued cereal you'd love to eat again.

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.



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Paul Counelis

SMURFBERRY CRUNCH FTW!!

August 27 2013 at 8:06 PM Report abuse rate up rate down Reply
pdbliz

GOT A IDEA..!!!!!! Put old ugly NANCY and Dirty Harry Reids face on a box.!!!

,,,Barney Franks and his male lover on a box.........What about,,,,,,,,,well,,,I better not say that.....

August 26 2013 at 8:35 AM Report abuse +1 rate up rate down Reply
Jeffrey Trunzo

My Favorite was Mr. Wonderful's Suprise cereal from the 70's. It looked like Cocoa Puffs, came in vanilla or chocate puffs with a flavored sugary center. YUM!

August 26 2013 at 8:02 AM Report abuse rate up rate down Reply
Ron and Boo

Quisp It had a little alien on it.

August 26 2013 at 1:52 AM Report abuse +1 rate up rate down Reply
Steve

My "favorites" have been around for generations: "Special K", , Rice Krispies, Raisin Bran, and Granola. The others are like "trix", just for kids!

August 25 2013 at 4:47 PM Report abuse rate up rate down Reply
pdbliz

mADE IN cHINA WITH A American nAME ON THE BOX.!!!!!!

August 25 2013 at 4:19 PM Report abuse +1 rate up rate down Reply
1 reply to pdbliz's comment
Steve

Do the mainland Chinese eat American cereals for breakfast? I don't think so; do you?

August 25 2013 at 4:48 PM Report abuse +1 rate up rate down Reply
1 reply to Steve's comment
pdbliz

YOU MAY BE SUPRISED..!!!!

August 25 2013 at 5:01 PM Report abuse +1 rate up rate down
pdbliz

Wife and I went to Walmart Market today to get a few odds and ends....
In the produce dept,,,there was a buggy full of over ripe bananas,,,most still good but ripe...
I ask if they could discount them,,,,,,,,NO,,,WE ARE GOING TO THROW THEM AWAY..
not only Walmart but other stores and eating places throw away......
But,,it is our Democratic Laws on HEALTH ISSUES,,,,,,,,,,,Why not give to Soup Kitchens,,,,homeless and ect,,,instead of throwing in garbage can.?????

August 25 2013 at 4:18 PM Report abuse +1 rate up rate down Reply
1 reply to pdbliz's comment
Steve

You answered your own question: health regulations.

In terms of discounts, many stores will discount packaged near-dated items. However, dated food can be a health issue. Would you buy such goods?

Suppose somebody gets ill from those "dated" produce and fruit? Who is responsible? If you purchase them, the store is held accountable if shown to be defective at time of purchase. But, if given for free, the standard of care is less.

Would you take the legal responsibility? Think about it.

August 25 2013 at 4:43 PM Report abuse +1 rate up rate down Reply
1 reply to Steve's comment
pdbliz

Steve,
While serving in the military in the 60,s....I would eat what the heck I could get,,,,,,It did not kill me,!!!!! But,,time is coming,,,Americans will be glad to get in the dumpster of Walmart.!!!!!

August 25 2013 at 5:01 PM Report abuse +1 rate up rate down
quisp13

Quisp, obviously! Quake loist but it would be good to have both!
Puffa puffa rice is a good one,

August 25 2013 at 2:08 PM Report abuse +1 rate up rate down Reply
emcgetto

Frute Brute is the cereal Lance is eating while watching "The Three Stooges" in "Pulp Fiction".

August 25 2013 at 12:46 PM Report abuse rate up rate down Reply
Julie

Rice Krinkles and Puffa Puffa Rice.

August 25 2013 at 9:23 AM Report abuse rate up rate down Reply