MetLife, New York Giants, New York Jets Kick Off "The Road to MetLife Stadium"

MetLife, New York Giants, New York Jets Kick Off "The Road to MetLife Stadium"

New York Giants Wide Receiver Hakeem Nicks and Former New York Jets Star Chad Pennington bring fans "cool" treats to celebrate a special year

--(BUSINESS WIRE)-- MetLife:

What:

  MetLife, the New York Giants and the New York Jets are serving up free snow cones, entertainment, giveaways and other surprises to local football fans to kick off The Road to MetLife Stadium.
 
New York Giants Wide Receiver Hakeem Nicks and former New York Jets QB Chad Pennington are handing out snow cones provided by MetLife Stadium favorite, Rita's Italian Ice. Fans will have the opportunity to interact with PEANUTS® Characters, the New York Jets Flight Crew and take photos alongside the Snoopy Trophy, which will be presented to this year's MetLife Bowl Champion. The Road to MetLife Stadium event preludes the third annual MetLife Bowl, when the New York Giants and the New York Jets will compete this Saturday, August 24 at 7 p.m. ET.
 

MetLife Bowl Charitable Donation

Each year, MetLife makes a donation to two charities, one chosen by each team. This year, the New York Giants will be playing for neighborhood playground builder charity, KaBOOM! and the New York Jets will play for the Trust for Public Land. MetLife will be contributing a total of $50,000 to the charities on behalf of the New York Giants and the New York Jets.
 

Fans Amplify Charitable Donation through Social Media

This special season at MetLife Stadium warrants an additional fan-driven boost to the yearly MetLife Bowl Charity program. Starting Monday, August 19 through the MetLife Bowl on Saturday, August 24, for every tweet incorporating the hashtag - #Road2MetLifeStadium - MetLife Foundation will donate an additional $25 to each team's charity, up to $12,500 per team.
 

When:

Monday, August 19, 2013

1:00 - 3:00 p.m. ET
 

Where:

MetLife Plaza
1095 Avenue of the Americas - between 41st street and 42nd street
 

Social:

Twitter: @MetLifeCentral

Hashtag: #Road2MetLifeStadium, #MetLifeBowl

Facebook: MetLife Central

 

Interviews:

MetLife Chief Marketing Officer, Beth Hirschhorn
New York Giants Wide Receiver Hakeem Nicks (subject to change)
Former New York Jets QB Chad Pennington (subject to change)
 

Photos:

Photos will be distributed post-event
 

Contact:

Stephanie Covello, Burson-Marsteller for MetLife
202-530-4541

Stephanie.Covello@bm.com

 
All trademarks used above are the property of their respective owners.
 

Metropolitan Life Insurance Company, New York, NY 10166

anImage


Burson-Marsteller for MetLife
Stephanie Covello, 202-530-4541
Stephanie.Covello@bm.com

KEYWORDS:   United States  North America  New York

INDUSTRY KEYWORDS:

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