Bring Back the Apple Newton!
Aug 17th 2013 3:45PM
Updated Aug 17th 2013 3:50PM
"iPhone" is a lousy name for Apple's signature product. It's time to bring back the Apple Newton, Fool contributor Tim Beyers says in the following video.
Why? Nokia recently commissioned a study that found smartphone owners tend to check their devices 150 times per day. On average, we also make, receive, or avoid 22 calls and send or receive 22 text messages. The implication? Two-thirds of the time, we're using the device for some form of computing.
Thus, Tim says, the iPhone isn't so much a phone as it is a personal digital assistant -- an advanced form of Palm's Pilot or the original Apple Newton. Bringing back the Newton brand name might inspire longtime Apple fans who loved the device while keeping with CEO Tim Cook's penchant for ditching dated monikers. (After a decade of Big Cats, the next Mac OS is to be dubbed "Mavericks.")
Would you rather own an iPhone or an Apple Newton? Do you care? Leave a comment to let us know how you use your smartphone and whether you'd buy, sell, or short Apple stock at current prices.
Apple has a history of cranking out revolutionary products like the Newton, and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.
The article Bring Back the Apple Newton! originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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