Smack Plans to Focus on Larger Retail Partners

Smack Plans to Focus on Larger Retail Partners

TORRANCE, Calif.--(BUSINESS WIRE)-- Smack Sportswear (OTCBB: SMAK) ("Smack"), the leading brand of custom-designed volleyball apparel for indoor and beach volleyball players alike, today announced plans to develop partnerships with chain, online and catalog sports apparel retailers as part of their long-term strategic growth plan.

Smack's plans to aggressively scale the company's business will be influenced heavily by the ability to secure channel partners aimed at driving revenue growth through increased distribution and visibility. Smack also believes that partnering with these retailers and e-tailers, will allow for increased brand loyalty among their core athletes, as well as introduce their high performance, specialized apparel to new demographics.

"Large chain retailers and online/catalog dealers will be central to Smack's success," stated CEO Bill Sigler. "We have seen how companies such as Eastbay, Dick's Sporting Goods, Sports Chalet, and Sports Authority can provide direct access to our target customer base and we intend to engage the opportunity these companies present."

About Smack Sportswear

Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it's distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. Smack Sportswear is a public company traded on the Nasdaq OTC Bulletin Board under the symbol SMAK. For more information, visit

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.

Smack Sportswear
Mary McDonnell

KEYWORDS:   United States  North America  California


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