Manchester United and PepsiCo form partnership in seven countries in Asia
Under terms of the agreement, PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of sale materials within these markets.
Manchester United enjoys a combined fan base of more than 38 million consumers in these seven countries. Connecting this fan base to PepsiCo's strong portfolio of brands is expected to unlock new growth opportunities and further increase the reach and popularity of the Manchester United and Pepsi brands in the region.
Pepsi has a long and successful heritage in Football marketing, leveraging it as a platform to connect with consumers in relevant and engaging ways. Football is the number one sport in South East Asia and Manchester United, the number one club, has a strong 'home' in this region.
Throughout Manchester United's 135 year heritage it has grown to become the most recognisable and biggest sports brand in the world, winning 61 trophies and boasting a global fan base of 659 million followers.
Manchester United Group Managing Director Richard Arnold comments:
'Manchester United and Pepsi are two iconic brands and the Club is delighted to be teaming up with PepsiCo as our Official Soft Drinks partner in these seven territories in Asia. Our huge following in this region and the strong popularity of both brands within Asia-Pacific can only benefit our fans. PepsiCo understands what our fans love and through our partnership will be bringing them exciting promotions and incentives and getting them closer to the Club they support.
PepsiCo is an ideal partner for Manchester United because of its unique understanding of sports and inventive marketing initiatives. We're excited to team up with PepsiCo during this important time in our history and welcome this world-class company as one of our partners '
Mustafa Moussa, Senior Marketing Director for Social Beverages, PepsiCo Asia-Pacific comments:
'Sports represent a huge global platform for PepsiCo, and we're delighted to be teaming up with Manchester United in Asia Pacific. The combination of Manchester United's stature as one of the world's most iconic sports franchises and PepsiCo's portfolio of beloved brands will create exciting new opportunities for consumers throughout the region.
The partnership brings to life Pepsi's "Live for Now" positioning, which was launched in Asia Pacific in January this year. Working with the biggest names in sports and entertainment, we look forward to enabling consumers to celebrate their passion for Pepsi and Manchester United.'
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 61 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola -- make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Manchester United Ltd
+44 (0) 161 868 8427
+1 914 253 3941
KEYWORDS: United Kingdom United States Europe Asia Pacific North America
The article Manchester United and PepsiCo form partnership in seven countries in Asia originally appeared on Fool.com.Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.