Regal Entertainment Group Announces Exclusive "Riddick" Fan Art Challenge

Regal Entertainment Group Announces Exclusive "Riddick" Fan Art Challenge

Vin Diesel asks Regal moviegoers to design a poster for his film

KNOXVILLE, Tenn.--(BUSINESS WIRE)-- Regal Entertainment Group (NYS: RGC) , a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces that Vin Diesel and Regal are calling for fans to create an original poster design for his new movie "Riddick." This innovative Regal Fan Art Challenge is open for entries now and ends Tuesday, August 13.


"Regal is excited to partner with Universal Studios and Vin Diesel in this unique online contest," said Ted Cooper, senior vice president of film for Regal Entertainment Group. "With one of the largest fan followings on Facebook and Twitter, Vin Diesel has become a highly influential and prolific communicator in the social media space. We know that his fans will answer this call for entries with a ton of highly-creative movie poster designs."

Vin Diesel is looking for a unique poster that will be used to promote "Riddick" at participating Regal Entertainment Group theatres. Regal has a web portal to allow moviegoers to upload their entries and to hear from the actor himself about the contest. All entries can be viewed at: RegalFanArtChallenge.com Additional information is available at: REGmovies.com/MyRiddickPoster

"The success of a franchise like 'Riddick' is only possible with amazing fans like you," said Vin Diesel in an exclusive video message to Regal moviegoers that is available on the Regal Fan Art Challenge website and seen onscreen at Regal Cinemas. "I'd like to extend an opportunity for Regal moviegoers and Riddick fanatics across the country to design one of our official, theatrical movie posters. I'll personally select the winning design which will be used to promote the opening of 'Riddick' at Regal theatres nationwide."

On Thursday, August 15, Regal will announce Vin Diesel's selection of the winning poster design. Starting Sept. 6, the premiere date for "Riddick," this fan-created poster will be available to moviegoers at Regal Cinemas, United Artists and Edwards Theatre playing the film. The mini-posters will be given away for free while supplies last. The winning artist will receive an all-expenses-paid trip for two to Hollywood and a Los Angeles screening of Riddick as well as a framed, autographed copy of their winning poster design.

"Riddick," the latest chapter of the groundbreaking saga that began with 2000's hit sci-fi film, "Pitch Black," and 2004's, "The Chronicles of Riddick," reunites writer/director David Twohy ("A Perfect Getaway," "The Fugitive") and star Vin Diesel (the "Fast and Furious" franchise, "xXx"). Diesel reprises his role as the antihero Riddick, a dangerous, escaped convict wanted by every bounty hunter in the known galaxy.

Tweet This: Vin Diesel partners with @RegalMovies for the exclusive #Riddick Fan Art Challenge

About Regal Entertainment Group:

Regal Entertainment Group (NYS: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,340 screens in 576 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of July 25, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.



Media Contact
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539

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