One trend you should be aware of as an investor is that of the "connected car." Your vehicle can connect with the outside world through a dedicated modem, or -- increasingly these days -- through your smartphone.
At the recent Connected Car Conference in New York City, Roger Lanctot of Strategy Analytics spoke about the role of smartphones and modems in the vehicle: Besides entertainment, they can help sell cars, route motorists, and facilitate commerce through various payment options for tolls, parking, and more. And -- done properly -- a connected car can save lives and make driving safer.
Ford , General Motors and Tesla each have different approaches to this technology. But as Roger explains to Motley Fool analyst Rex Moore in the following video. they all will eventually monetize the connected car in a similar fashion -- through advertising.
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The article Get Ready for More Advertising Inside Your Car originally appeared on Fool.com.Rex Moore owns shares of Tesla Motors. The Motley Fool recommends Ford, General Motors, and Tesla Motors and owns shares of Ford and Tesla Motors . Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.