Have you ever heard the phrase that "Happiness is contagious"? The thought here is that if you surround yourself with happy people who are enjoying life, then you, too, will be brought up to their level. In fact, a study conducted in 2008 at my alma mater, the University of California, San Diego, confirmed that happiness is indeed contagious.

The catch is most people forget that emotions are a two-way street. If you surround yourself with negativity, no matter how happy you are presently, you're likely to be brought down.

You might think this is nothing more than an "office scenario" to encourage a positive attitude in the workplace, but it has plenty of real-world application with regard to how businesses view expansion into new territories and how investors may see their decision as to whether to invest within specific countries.

Source: Hobvias Sudoneighm, Flickr.


The sad results
Earlier this week, Gallup released its findings on the most optimistic and most pessimistic nation's in the world. For its poll, Gallup utilized the Cantril Self-Anchoring Striving Scale to question respondents in 150 countries about where they feel they are now compared to where they see themselves five years from now (assuming a ladder where 10 is the best and 0 is the worst). The results themselves weren't all too surprising, but they do lend credence to some intriguing investing ideas that you may not have already considered.

Without further ado, here are the 10 most pessimistic countries in the world, according to Gallup's findings: 

Country

% Pessimists

Greece

38%

Czech Republic

33%

Slovenia

32%

Hungary

29%

Haiti

26%

Taiwan

26%

Spain

25%

Cyprus

25%

Poland

25%

Singapore

24%

Source: Gallup.

Note the trends
Much of this list wasn't a surprise with Greece taking the top spot for a second year in a row as expected. Honestly, how cheery do you expect citizens to be when their country has had to take multiple bailouts and unemployment levels have spiked to a region high of 27%? But there are some notable trends worth keeping an eye on here that can give you an investing edge.

The first is that many of the world's most pessimistic countries tend to be clustered in Europe. Greece, the Czech Republic, Slovenia, Hungary, Spain, Cyprus, and Poland are six of the first nine most pessimistic countries. If misery loves company, it could be a long time before big business digs itself out of the trenches in Europe.

For investors with more of a penchant for risk who are willing to bet against individual companies, they might consider angling a short sale against a large EU banking giant such as Banco Santander  or focus on a Greece-based bank like the National Bank of Greece .

The benefits of this strategy are obvious. For both Banco Santander and Greece, reduced government spending through austerity measures in Europe could greatly reduce enterprise expansion and the need for commercial loans. Similarly, less business expansion could lead to more unemployed persons and less disposable income for deposits. That's a scary scenario if you own stock in banks in the EU. It's especially scary for the National Bank of Greece, whose long-term survival could be at stake if unemployment rates don't reverse at some point soon.

But betting against individual companies also has its risks. Most companies are global in nature these days -- such as Banco Santander servicing the Brazilian, U.S., and multiple other markets -- making a pure-play bet difficult. In addition, high levels of short interest can be dangerous as well. Just look at National Bank of Greece's short-covering induced rally earlier this year.

Perhaps one of the more intriguing ways to play this pessimism is through an ETF. Betting against the Global X FTSE Greece 20 ETF is one such example that might make a lot of sense. This ETF does its best to correspond to the performance of the Greek market by owning shares in the largest 20 Greek companies by market cap. With the unemployment rate at 27% and pessimism running high, it's quite possible these factors could feed off each other to make things worse before they get better.

Also note who's not on the list
A key point about the most pessimistic countries is also who's not on the list. Aside from Haiti, there isn't a country within the top 10 that's based with any proximity to the Americas. And to be honest, with no disrespect intended, Haiti's economy isn't vital to the success of any of the largest North, Central, and South American economies.

What I'm getting at here is that while optimism in the U.S. may not be off the scale based on our recent economic data, the rallies we've seen in the Dow Jones Industrial Average and the S&P 500 may prove self-sustaining based on the happiness they're generating with investors.

Don't get me wrong. Most U.S. data has been encouraging. U.S. unemployment levels are near five-year lows, most homebuilding indexes are at their highest levels since 2006 or 2007, and the ongoing free money from the Federal Reserve known as QE3 is keeping lending rates near historic lows. However, justifying a more than 9,000-point surge in the Dow over the past four years and change, and a new all-time record high for the S&P 500, is difficult with a U.S. GDP growth rate that's struggling to maintain the 2% level.

I wouldn't go so far as to say investor happiness is the only reason we're heading higher, but it's certainly a justifiably significant piece of the puzzle considering that the economic data isn't overwhelmingly suggestive of U.S. markets hitting new highs. If investors remain happy, we could continue to see new all-time highs in both the Dow and S&P 500.

Turn that frown upside down
As Gallup has clearly shown, there are regions of the world that clearly don't view their future with much optimism. But that doesn't mean you can't turn that frown upside down and find your own happy place. Consider using this data to your advantage and look for opportunities in your own portfolio where you might be able to utilize consumer's sentiment and opinion to your benefit.

If you're looking for a happier ending, stay tuned as I plan on highlighting the most optimistic countries as well tomorrow.

Another sad fact is that millions of Americans have waited on the sidelines since the market meltdown in 2008 and 2009, too scared to invest and put their money at further risk. Yet those who've stayed out of the market have missed out on huge gains and put their financial futures in jeopardy. In our brand-new special report, "Your Essential Guide to Start Investing Today," The Motley Fool's personal finance experts show you why investing is so important and what you need to do to get started. Click here to get your copy today -- it's absolutely free.

The article These Are the World's 10 Most Pessimistic Countries originally appeared on Fool.com.

Fool contributor Sean Williams has no material interest in any companies mentioned in this article. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


Increase your money and finance knowledge from home

Basics of Diversification

Learn one of the fundamental concepts of building a portfolio.

View Course »

Goal Setting

Want to succeed? Then you need goals!

View Course »

Add a Comment

*0 / 3000 Character Maximum