Starbucks Expands Into French Luxury Department Stores
Jul 17th 2013 9:46PM
Updated Jul 17th 2013 9:48PM
Who knew? The French like Starbucks .
On Monday, Starbucks and French luxury department-store company Galeries Lafayette struck a partnership to open two stores by the end of the summer in Paris. Both stores will be located in Paris' 9th District, with the first one to open at Galeries' flagship Haussmann department store. In designing the stores, Starbucks says it will work to meet Galeries Lafayette's high-end atmosphere and architecture.
The Galeries Lafayette partnership reflects Starbucks' strategy for Europe. In the company's press release, Starbucks EMEA Senior Vice President Doug Satzman said, "We are developing partnerships with leading retailers across Europe, of which Galeries Lafayette is a prime example."
So far, Starbucks has 83 stores across France. As the company further expands across France and the rest of Europe, Starbucks will continue to focus on "significant" licensed partnerships.
If all goes well, then Starbucks and Galeries Lafayette have agreed that there will be more stores to come over the next few years.
Galeries Lafayette operates 60 department stores, with international locations in New York City, Dubai, and Jakarta.
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