Reaching Consumers Who Skip Commercials

Second screen technology -- also known as "couch commerce" -- is still in its infancy. There are some obvious companies benefiting from this growing trend, such as Disney's ESPN and TiVo, which use the technology to gain (or hold onto) viewers.

But investors should also pay attention to less obvious beneficiaries. Among these are Akamai Technologies , which creates and refines the technology, and Amazon.com, which could see increased sales.

Akamai Chief Strategist Kris Alexander explains more in a demo of a proof of concept his company built to envision how the second screen could evolve. In this segment, Kris shows how advertisers could still reach the very consumers who skip commercials.


Meanwhile...
The television landscape is changing quickly, with new entrants like Netflix and Amazon disrupting traditional networks. The Motley Fool's new free report, "Who Will Own the Future of Television?" details the risks and opportunities in TV. Click here to read the full report!

The article Reaching Consumers Who Skip Commercials originally appeared on Fool.com.

Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, Netflix, and Walt Disney. The Motley Fool owns shares of Amazon.com, Netflix, and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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