Campbell's® SpaghettiOs® Introduces CheeseburgerOsTM - A New Flavor for the Iconic Brand
Jul 16th 2013 9:01AM
Updated Jul 16th 2013 9:02AM
Campbell's ® ® Introduces CheeseburgerOs TM - A New Flavor for the Iconic Brand
The Spoonable Pasta Loved By Kids and Moms Gets a Cheeseburger-Inspired Update
CAMDEN, N.J.--(BUSINESS WIRE)-- For the first time in over twenty years, Campbell Soup Company (NYS: CPB) is announcing a twist on a classic favorite with the newest flavor debut in the SpaghettiOs®line-up: CheeseburgerOsTM. The famous O-shaped pasta, along with its memorable "Uh Oh, SpaghettiOs" slogan, will now include another American favorite, cheeseburgers.
For the first time in over twenty years, Campbell Soup Company is announcing a twist on a classic favorite with the newest flavor debut in the SpaghettiOs(R) line-up: CheeseburgerOs(TM). (Photo: Campbell Soup Company)
The classic cheeseburger consistently ranks as one of America's favorite foods. With all the cheesy, meaty deliciousness of a real burger, CheeseburgerOs brings a flavor kids love to the SpaghettiOs lineup and gives mom a convenient new way to keep her kids happy at mealtime.
"SpaghettiOs has been a kid favorite in homes for nearly 50 years, and the adults who enjoyed it years ago are now serving them to their own kids and grandkids," says Ed Carolan, General Manager, Soup & Simple Meals at Campbell Soup Company. "Just like the original, the new CheeseburgerOs offering stays true to our roots, providing a wholesome kid-pleasing main dish that mom can feel good about serving to her family."
A hit from the start, SpaghettiOs continues to see success today with more than 120 million cans consumed just last year. The new CheeseburgerOs is only the third time in nearly 50 years the SpaghettiOs brand has introduced a new flavor. Previous variations include PizzOsTM and CheesOsTM, which were seen on shelves in the 1980s. Each 15-ounce can is packed with pasta, an estimated 750 "O's" per can, in a delicious cheeseburger-flavored meat sauce. And, each serving of these tender little O's provides a full serving of vegetables, essential vitamins and minerals and is low in fat.
Share the great news about the new CheeseburgerOs with these:
- Click to Tweet: After 20 yrs, they've finally done it: brought the tasty cheeseburger flavor to @SpaghettiOs. Introducing a new family favorite, #CheeseburgerOs
- Click to Tweet: The Cheeseburger has evolved! Introducing #CheeseburgerOs the new meaty, cheesy flavor of @SpaghettiOs!
SpaghettiOs originalflavor was launched in May of 1965, introducing the world's first spoonable spaghetti to moms across America. Shortly after, the brand branched out to include sliced franks and meatballs mixed in with the circular pasta and tomato sauce recipe. By 1992, Campbell made the decision to expand beyond the classic circle "O"s for which the product was named and rolled out a series of shaped pasta SpaghettiOs including Where's WaldOsTM. Today, various shaped SpaghettiOs are still found on shelves alongside the original SpaghettiOs flavor.
About Campbell Soup Company
Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and "Bolthouse Farms." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com and https://twitter.com/CampbellSoupCo.
KEYWORDS: United States North America New Jersey
The article Campbell's® SpaghettiOs® Introduces CheeseburgerOsTM - A New Flavor for the Iconic Brand originally appeared on Fool.com.Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.