Second screen technology -- also known as "couch commerce" -- is still in its infancy. There are some obvious companies benefiting from this growing trend, such as Disney's ESPN and TiVo , both of which use the technology to gain (or hold onto) viewers.
But investors should also pay attention to less obvious beneficiaries. Among these are Akamai Technologies , which creates and refines the technology, and Amazon.com, which could see increased sales.
Akamai Chief Strategist Kris Alexander explains more in this demo of a proof of concept his company built to envision how the second screen could evolve.
Meanwhile, the amount of data we store every year is growing by a mind-boggling 60% annually! To make sense of this trend and pick out a winner, The Motley Fool has compiled a new report called "The Only Stock You Need to Profit From the NEW Technology Revolution." The report highlights a company that has gained 300% since first recommended by Fool analysts but still has plenty of room left to run. To get instant access to the name of this company transforming the IT industry, click here -- it's free.
The article Which Companies Benefit From "Couch Commerce"? originally appeared on Fool.com.Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and Walt Disney. The Motley Fool owns shares of Amazon.com and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.