Netflix is back with more first-run programming this week. Lions Gate's Orange Is the New Black, a serialized drama about a women's penitentiary, will make its entire first season available through Netflix's popular streaming platform on Thursday.

Unlike Netflix rival Amazon.com that didn't greenlight production of new shows until running pilots past its viewers, Netflix is so confident about the new show's prospects after initial critical raves that it has already ordered a second season.

In this video, longtime Fool contributor Rick Munarriz explains why this show is so important to Netflix after successes earlier this year with original programming.


The television landscape is changing quickly, with new entrants like Netflix and Amazon.com disrupting traditional networks. The Motley Fool's new free report "Who Will Own the Future of Television?" details the risks and opportunities in TV. Click here to read the full report!

The article Netflix Red Is the New Black originally appeared on Fool.com.

Longtime Fool contributor Rick Munarriz owns shares of Netflix. The Motley Fool recommends and owns shares of Amazon.com and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


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