America's 10 Biggest Advertisers

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Geico advertising
GEICO
By JIM EDWARDS

Walmart, America's biggest employer, is merely the 10th biggest advertiser in the U.S. according to data gathered by Kantar and supplied to Ad Age. Some of the usual suspects have also made the top 10 -- McDonald's, Macy's and T-Mobile for instance.

But there are a few big spenders who didn't make the cut.

Apple was merely the 12th biggest spender, at $662 million. Samsung spent $597 million, and came at No. 15 in the ranking.


10. Walmart: $690 Million
Walmart is a nimble juggernaut, and seemingly nothing can stop it. It most recently severed ties to Paula Deen to maintain its squeaky clean brand image.

9. Macy's: $762 million
A huge portion of the department store's branding is around entertainment, such as Macy's July 4 fireworks in New York.

8. T-Mobile: $773 Million
The wireless service recently ditched the beloved T-Mobile girl in pink to hitch its wagon to the iPhone 5 and a no-contract deal for new signups.

7. Ford: $857 million
The car company is having a heck of a year. It beat sales expectations again in Q1 at $35.8 billion.

6. Toyota: $879 million
Toyota just announced it sold 10 million Camrys in the U.S.

5. GEICO: $921 million
GEICO and its gecko are about to overtake AllState for the No. 2 spot in insurance sales.

4. McDonald's: $957 million
The company has struggled recently to increase same-store sales - it's mired in a dollar-menu price war with other chains.

3. Chevrolet: $958 million
The company switched agencies recently, dropping Goodby, Silverstein & Partners and Commonwealth in favor of roster shop McCann.

2. Verizon: $1.43 billion
The company's brand was recently tarnished in the PRISM domestic spying scandal. But it was boosted by sales of Samsung's Galaxy S4 phones, featuring the new Jay-Z album.

1. AT&T: $1.59 billion
The company recently made headlines by telling customers it would sell their anonymous data to other marketers.

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RichLDNRD

Ads on TV are out of control! There are to many ads during a 1 hour program. Constant repetition of the same ad becomes mind numbing after seeing and hearing it 20 times. A program that is slotted for 30 min is usually just 12-14 minutes to the commercials 16-18 minutes.
The worst thing is that I am paying way too much for cable tv to have that may ads thown out at me! I wish I could deduct the amount of $ spent by the %50 of the time I'm paying to watch ads!

We just usually watch NetFlix now!! We watch alot of tv sitcoms on the service and NO COMMERCIALS!! WE will cover several episodes a night in just a couple of hours! I know that this is too good to be true I know some marketing "genius" out there will ruin this format with ads. ugh

July 11 2013 at 9:30 AM Report abuse rate up rate down Reply
Alfred Ehman

I cannot believe Budwieser was not in the top 10

July 11 2013 at 5:55 AM Report abuse rate up rate down Reply
ejayeff

It seems, Every time you turn on the TV, theres a Geico ad. However they
did start a trend, ever since they began selling "cheap" insurance now
all the other companies "suddenly" sell chaep insurance. Why are
they cheaper now and never were before?

July 11 2013 at 3:17 AM Report abuse rate up rate down Reply
Julie

I knew AT&T had to be on the list - didn't expect it to be #1. But besides the tv ads, I have been getting stupid AT&T U-verse print ads in my mail box at least once a week for the last few years, and I'm NEVER going to get it.

July 11 2013 at 2:18 AM Report abuse rate up rate down Reply
ogservice

Where is Progressive?

July 11 2013 at 1:55 AM Report abuse +1 rate up rate down Reply
lynnbrown45

How VERY SAD ............. if these companies lowered there prices with that money they would have more people coming to them to begin with !!!

July 11 2013 at 1:46 AM Report abuse rate up rate down Reply