Boobies Rock Founder Accused of Duping Donors

Founder of 'Boobies Rock' Allegedly Spends Donor Money on Personal Expenses

DENVER -- The Colorado attorney general says the man behind Boobies Rock and Say No 2 Cancer misled donors and customers across the country into thinking more of their money was going to breast cancer charities.

Instead, Adam Cole Shryock only sent a little bit of money to legitimate cancer groups while using company bank accounts to buy himself a BMW, subscribe to an online dating service, and to pay bar tabs and a maid service, Attorney General John Suthers alleges in a complaint filed in Denver District Court.

A phone number listed for Shryock wasn't accepting messages Tuesday. A phone message left with Say No 2 Cancer wasn't returned. Both companies sell merchandise such as shirts, bracelets and beer koozies with pro-breast or anti-cancer slogans.

Colorado started investigating after attorneys general in Indiana and Illinois did the same. The Chicago Sun-Times had reported last year that some charities that Boobies Rock claimed to be helping received little money from the company.

Boobies Rock Inc. and Say No 2 Cancer have disabled their websites since a Denver judge issued a temporary restraining order last week restricting operations, and assets have been frozen. A hearing for a preliminary injunction is scheduled Monday.

According to the Colorado complaint, Shryock originally ran Boobies Rock from San Francisco after incorporating it in California in 2011, but he moved to Castle Rock, Colo., south of Denver last year. The address listed for Shryock is for a home valued at $1.8 million, according to Douglas County records.

Shryock began Say No 2 Cancer last January, the complaint said.

Suthers alleges the companies would send models to bars or sporting events to sell merchandise, with instructions to mention that Boobies Rock is a for-profit company only when asked. Oftentimes, people simply made cash donations.

Boobies Rock did give $50,000 to the Pink Fund, based in the Detroit area -- but only to avoid lawsuits after Pink Fund found out the company was using its name without its permission, Suthers' complaint said.

Suthers said Boobies Rock donated $25,000 to another organization, also to avoid a lawsuit. Other donations fell short of the percentage of net revenue that Boobies Rock represented it would donate, the complaint alleged.

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Interesting article, started to get me thinking about things! If you need any help recycling your junk car visit Junk Car Cash Out (

August 01 2014 at 5:17 PM Report abuse rate up rate down Reply
Ronald Malozi

Does Komen for the Cure ring a bell? The people who run that must be laughing all the way to the bank. Everywhere I turn, It's Komen for Cure. I'm sick of it.

July 04 2013 at 8:41 AM Report abuse +1 rate up rate down Reply

This is why I don't give to organized charities, their only purpose is to pay the inflated salaries of the people in charge of them. O and their husbands, wifes, brothers, sisters, cousins, mothers, fathers, children, etc, etc......that also work for the charity.

July 04 2013 at 8:39 AM Report abuse +2 rate up rate down Reply
J's Damsel

"Didn't know"? Claiming ignorance is no defense for stupidity.

July 04 2013 at 8:04 AM Report abuse +1 rate up rate down Reply

Regardless, this dirtbag has one thing correct:

Boobies definitely rock!

July 04 2013 at 8:03 AM Report abuse -1 rate up rate down Reply
1 reply to Mandoist's comment

Sometimes down around their belly button

July 04 2013 at 1:59 PM Report abuse rate up rate down Reply

No surprise there. I work (only b/c I have to) for a professional fundraiser and, it's the same.
ALWAYS ask the percent. They are required by law ( at least in MI.) to tell you. And, it isn't very much.Do it online if you want to donate.

July 04 2013 at 7:55 AM Report abuse +1 rate up rate down Reply

I never donate to professional collection agencys

July 04 2013 at 6:44 AM Report abuse +2 rate up rate down Reply

So what else is new? United Way

July 04 2013 at 6:20 AM Report abuse +2 rate up rate down Reply
2 replies to ectullis's comment
super dad

High paid executives.

July 04 2013 at 6:43 AM Report abuse +2 rate up rate down Reply

United Way had some lovely commercials, didn't they? Find a way to make a liberal "feel good" about helping "mother earth," "ending global poverty," or "..for the children," and make yourself a fortune! The big kick now is the breast cancer funds. Sad, because there are many that have no conscience and can so easily tap out the gullible. Donate where YOU personally know the need, and personally see the end products of your charity.

July 04 2013 at 8:49 AM Report abuse rate up rate down Reply

What a dirtbag!!!!!!!!!!!!!!!!!!!!!!!

July 04 2013 at 5:36 AM Report abuse +1 rate up rate down Reply

There are no statutory requirements in terms of mandating how much (percentage) must be given away to other charities. It is up to the person making the donation to do the homework prior to giving the donation. The caveat here: is if there were so-called "material omissions" by purposely deceiving what they promised or represented in writing etc.

Also, if the person making the donation takes a legal deduction for income tax purposes, he or she has no right to complain since they benefited in a material way from the donation.

July 04 2013 at 4:11 AM Report abuse -1 rate up rate down Reply