IHS GlobalSpec Named Again to BtoB's Media Power 50
Magazine for business-to-business marketing strategists recognizes IHS GlobalSpec for the seventh year
EAST GREENBUSH, N.Y.--(BUSINESS WIRE)-- IHS GlobalSpec, the leading provider of digital media solutions designed to connect industrial marketers with their target audience of engineering, technical, industrial, scientific and manufacturing sector professionals, has been named for the seventh time to BtoB'sMedia Power 50, an annual list of the top business-to-business advertising venues.
IHS GlobalSpec was recognized by the publication for its GlobalSpec.com website - boasting over seven million registered users - as well as its robust e-newsletter platform featuring 70+ publications and its online event offerings.
BtoB created the Media Power 50 list in 2000. Each year the magazine's editors and reporters employ objective and subjective criteria in selecting outlets for the list. They evaluate data such as ad revenue and audience, and interview top media buyers, advertisers and industry analysts for their opinions.
"It is an honor to be recognized as one of the top business-to-business media properties, a recognition that validates the value of IHS GlobalSpec digital media platforms and the audience we deliver for companies in the industrial sector," said Don Lesem, vice president of digital media & engineering insight for IHS. "Being named to the BtoB Media Power 50 puts IHS GlobalSpec in great company as one of the acknowledged leaders in the business media world."
About IHS (www.ihs.com)
IHS (NYS: IHS) is the leading source of information, insight and analytics in critical areas that shape today's business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs more than 6,700 people in 31 countries around the world.
About IHS GlobalSpec
IHS GlobalSpec, recently acquired by IHS Inc. (NYS: IHS) , is the leading provider of digital media solutions designed to connect industrial marketers with their target audience of engineering, technical, industrial, scientific and manufacturing sector professionals. IHS GlobalSpec provides its registered users with a domain-expert search engine to search more than 50,000 supplier catalogs by specification, a broad range of proprietary and aggregated Web-based content, over 15 annual online events, and more than 70 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. For suppliers, IHS GlobalSpec helps generate awareness, demand and engagement opportunities among the professionals they are looking to reach - from inbox to desktop, through networks and via real-time engagement.
IHS is a registered trademark of IHS Inc. All other company and product names may be trademarks of their respective owners. © 2013 IHS Inc. All rights reserved.
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