OBJE Works to Expand into Fast-Growing Gamification Industry
SARASOTA, Fla.--(BUSINESS WIRE)-- Even as Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE) nears the release of its debut games for mobile devices, the company is already working to dramatically expand its market reach. By applying game mechanics to corporate education and mobilization efforts, OBJE plans to expand into a gamification industry predicted to explode from $242 million in 2012 to $2.8 billion in 2016.
Gamification is the process of adding the fun aspects of video games—play, challenge and competition—to real-world business practices, from employee training to online marketing. Thanks to the power of consumer profiling and crowdsourcing, gamification allows companies to collect powerful customer data, solve complex business problems, engage users in education and stay relevant with an increasingly tech-obsessed public—all while providing end users with an enjoyable and addictive gaming experience.
"Many businesses from corporate giants to tiny startups are already onboard with the benefits of gamification, but don't have the expertise necessary to create an engaging user experience that keeps users engaged," said OBJE CEO Paul Watson. "Who better to assist them than a gaming company? Games that we're currently developing, such as Creature Tavern, already rely on mechanics such as effective time management that could be of major use to businesses seeking to improve employee performance.
"We hope to soon provide clients with a marriage of advertising and game dynamics that keep customers coming back for more," he added.
The company expects gamification to open a potentially lucrative new marketplace as it works to deliver a wide range of innovative gaming products for the Apple (NAS: AAPL) App Store and Google (NAS: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NAS: GLUU) and DNA Dynamics, Inc. (NAS: DNAD) .
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market.
For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.
Paul Watson, 941-952-5825
President and CEO
KEYWORDS: United States North America Florida
The article OBJE Works to Expand into Fast-Growing Gamification Industry originally appeared on Fool.com.Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.