Here Comes the Sun: Element Hotels Guests 'Seize the Summer'

STAMFORD, Conn.--(BUSINESS WIRE)-- Element® Hotels is wasting no time getting guests into the summer swing. No stranger to the summer sun, thanks to a smart hotel design that captures 90 percent of daylight, Starwood's trailblazing, eco-wise brand, marked the season's official start with free aviator shades for all guests. The giveaway launched an 11-week call for guests to "Seize the Summer," complete with a weekly chance to win a built-to-order Strada bike.

Element Lexington's custom Strada bike. Through Labor Day, Element Hotels will give away a custom St ...

Element Lexington's custom Strada bike. Through Labor Day, Element Hotels will give away a custom Strada bike once a week to guests who pledge on Facebook to seize the summer and savor the sunlight. (Photo: Business Wire)

Summer Solstice Surprise & Delight


Complimentary aviator-style sunglasses were given at check-in to every guest staying at an Element hotel on Summer Solstice. The unisex shades kept guests' eyes well protected on the longest day of the year and made the official start of summer a stylish one.

Pledge to Win a Bike

Through Labor Day, Element Hotels will give away a custom Strada bike once a week to guests who pledge on Facebook to seize the summer and savor the sunlight, for a total of 11 winners. Guests can take the pledge at facebook.com/elementhotels and design their built-to-order bike at www.stradacustoms.com. To provide inspiration, each Element hotel is displaying a one-of-a-kind bike in its lobby throughout the promotion. Element associates will have a chance to win their hotel's display bike at summer's end.

'Relax' Summer BBQs

Each Thursday Element will host summer Relax receptions. The evening events will give guests a jump on long summer weekends with an outdoor BBQ featuring complimentary appetizers, wine, beer and soft drinks.

About Element Hotels

Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its complimentary, healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood's latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 10 U.S. markets, with new domestic and international hotels in development. Visit www.ElementHotels.com or connect on Facebook.

Element hotels can be found throughout North America at the following locations:

Element Lexington

Element Las Vegas Summerlin

Element Houston Vintage Park

Element Arundel Mills

Element Denver Park Meadows

Element Dallas Fort Worth Airport North

Element Ewing Princeton

Element Omaha Midtown Crossing

Element New York Times Square West

Element Miami International Airport

Element Vaughan Southwest

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.



Middleton & Gendron, Inc.
Jamie Donovan / Alessandra Carriero
212-980-9194 / 212-980-9232
jdonovan@mg-pr.com / acarriero@mg-pr.com

KEYWORDS:   United States  North America  Connecticut

INDUSTRY KEYWORDS:

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