Microsoft Pulls a Dramatic 180
Jun 20th 2013 11:05AM
Updated Jun 20th 2013 11:50AM
It's safe to say that Microsoft's next-generation Xbox One game console has gotten off to a bad start.
Many gamers slammed the console for its restrictive policies. They cited its digital rights management system that requires users to check in online once every 24 hours or else the console shuts down, its lack of freedom over trading or lending used games, and other policies. Microsoft tried to counter at last week's E3 conference with a slate of high-profile future games for the Xbox One, but the furor over the console drowned out anything else. Competitor Sony was all too happy to capitalize at E3, pointing out how its next-gen PlayStation 4 won't require an "always-online" connection and will support the trading and resale of used games.
After E3, momentum largely shifted to Sony, with Microsoft struggling to fend off the intensifying criticism over the new Xbox. Yesterday, Microsoft gave in and offered consumers an olive branch.
Giving in to what consumers want
Microsoft announced on the official Xbox website that the company will drop several of the major hot-button policies that so riled up consumers. According to Microsoft, the Xbox One will no longer require an Internet connection to play games offline. The console will still require gamers to log on to the Internet while setting up the device, but after that, no more checking in every 24 hours for offline play.
In a huge boon for the used games market, Microsoft also reversed course on its previously draconian used games policy. Microsoft originally planned to restrict the sale or trading of game discs, a major issue that won points for Sony when it made sure to support used games during E3. Yesterday, Microsoft stated that disc-based games won't have any new restrictions. The market for used Xbox One discs "will work just as it does today on Xbox 360."
Digitally downloaded titles will still be restricted -- but that's no new revelation to the industry -- and digital titles will also be available to play offline without any checking in. Microsoft also pulled back its regional restrictions, where games and devices had once been locked depending on location.
Microsoft had to make a move after watching consumers and analysts rally around Sony's PS4 after E3, particularly after GameStop representatives claimed that PS4 pre-orders were sharply outpacing those of the Xbox One. No digital rights management restriction is worth lost sales, and Microsoft couldn't afford to let Sony get an early lead in the next-generation console battle before either device even launched.
Some of the damage to the Xbox One's reputation can't be undone, and the device still has a few issues that consumers don't like, such as its requirement to have Microsoft's Kinect motion-capture device connected. Still, Microsoft's admission that its previous policies had upset consumers may have averted disastrous sales for the console. Sony's still riding its wave of optimism after E3, but Microsoft's top gaming competitor won't be able to rely on its consumer-friendly policies alone now to cement the PS4's future market leadership. The race for next-generation console leadership just got a lot closer.
The real winner from this revelation isn't Microsoft or Sony, however. GameStop's future is twice as bright after Microsoft's about-face. While GameStop's tried to diversify its sales away from used games, this market still makes up a significant portion of the retailer's revenue, with pre-owned video game products contributing more than 21% of the company's total sales last year. A future without the Xbox One's original heavy-handed used games restrictions is one where GameStop investors can breathe a whole lot easier. The relief was plain late Wednesday, as GameStop's stock shot up by 6% in after-hours trading.
Microsoft does the right thing
Microsoft's battle with Sony for next-gen sales is only just beginning, but yesterday's announcement is a major step in the right direction for the Xbox's future. Microsoft may have admitted defeat over its planned policies for the console, but the company and investors have avoided a potentially far more devastating defeat in what really matters: sales.
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The article Microsoft Pulls a Dramatic 180 originally appeared on Fool.com.Fool contributor Dan Carroll has no position in any stocks mentioned. The Motley Fool owns shares of GameStop and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.