Microsoft's Sneaky Apple Attack
Jun 18th 2013 9:45PM
Updated Jun 19th 2013 1:05AM
Users of Apple's iOS have long been clamoring for a version of Microsoft Office that would allow them to operate simultaneously within the leading productivity software suite and the leading mobile ecosystem. Mr. Softy recently announced the release of an iOS app that will bring Office to the Apple ecosystem, but only to a very tiny corner of it. The app will be available only to Office 365 subscribers and only as an iPhone app; the iPad won't be given the chance to cannibalize sales of Windows tablets by allowing users to use Office in the larger environment.
More business for 365
The availability of Office in the iOS environment may be the final catalyst needed to get users of the top productivity suite to switch from the classic software-based version to the cloud-based version, Microsoft Office 365. While the company makes slightly less on the software "out of the box" -- Office 365 is slightly cheaper at $99 than the $140 for the classic version -- but the Office 365 price must be paid annually. The recurring subscription income for Office will quickly make Office 365 more profitable for Microsoft, adding revenue to what is already its largest source of income.
It's hard to imagine that the ability to make minor edits to documents and spreadsheets on your iPhone will attract a huge throng of new users, but pushing existing customers toward the cloud will be good for Microsoft. Additionally, the nod toward iOS may be just enough to remind Apple users of how much better -- or at least ahead -- Office is compared with its competition. Google Docs has mounted a challenge but is still not the preferred choice of business. Apple also threw its hat in the ring with iWork for iCloud, but Cupertino is playing catch-up in this arena.
The tablet wars
The one area that any version of Office will be noticeably missing is on any tablet platform other than Windows. Neither Google Android tablets, nor any iPad will get an app to run the mobile version of Office. With Microsoft still attempting to make a more serious push into the tablet realm, particularly as tablets become an increasingly common tool for enterprise users, the threat to other efforts that putting Office Mobile on the iPad would represent would have been too significant. Certainly, the lack of an iPad version greatly limits the usefulness of the iOS version, but Microsoft investors should be encouraged that the company is defending its turf.
Perhaps the more interesting part of the tablet wars is the clash between Windows and Android. One could definitely make an argument that Microsoft should have considered releasing an app that would run on Android tablets to defend against further encroachment by Google Docs. This argument would take the position that as mobile becomes a more central concern of many users, a leap to Google Docs on an Android tablet could threaten Office more directly, and that giving those users the option would have been prudent. Still, Microsoft is sticking with its hardware plan.
Ultimately, the Microsoft position makes sense, because defending Windows may be more critical at this point than defending Office. The functionality of Office still exceeds Google Docs, so driving the OS makes sense. It remains to be seen what, if any, impact the release of the Office Mobile app will have, but the forward motion it represents for Microsoft should be seen as a big positive. By bringing Office to a tiny corner of the iOS ecosystem, Microsoft seems to be taking a very targeted shot at its Cupertino brethren.
It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In a new premium report on Microsoft, a Motley Fool analyst explains that while the opportunity is huge, so are the challenges. The report includes regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.
The article Microsoft's Sneaky Apple Attack originally appeared on Fool.com.Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple and Google and owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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