Microsoft Stock Needs a Little Help From Its Friends
Jun 18th 2013 11:30PM
Updated Jun 19th 2013 1:05AM
Microsoft turned heads last week with its move to open 500 stores inside Best Buy locations this summer. Microsoft stock didn't get the kind of bubbly reception that Best Buy shares received on the news, but it's still a smart move for both companies.
However, a quick look at Microsoft's ad promoting the venture shows that Microsoft doesn't feel as if its brand is enough.
In this video, longtime Fool contributor Rick Munarriz explains why Netflix , Barnes & Noble , and even Amazon.com are featured brands in the Microsoft mini-store ad. This is a humbler Mr. Softy than we've seen before, and that may ultimately pay off for Microsoft stock.
The titans of tech
It's incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out "Who Will Win the War Between the 5 Biggest Tech Stocks?" in The Motley Fool's latest free report, which details the knock-down, drag-out battle being waged by the five kings of tech. Click here to keep reading.
Editor's note: The video refers to Audible as an "e-book reader." It's actually a provider of audiobooks and other spoken audio programming.
The article Microsoft Stock Needs a Little Help From Its Friends originally appeared on Fool.com.Longtime Fool contributor Rick Munarriz owns shares of Netflix. The Motley Fool recommends Amazon.com and Netflix. The Motley Fool owns shares of Amazon.com, Microsoft, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.