Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of apparel company PVH , known previously as Phillips-Van Heusen, jumped as much as 11% after the company reported better-than-expected first-quarter results.

So what: For the quarter, PVH reported an adjusted profit of $1.91 per share as revenue rose 34% to $1.91 billion. Comparatively, Wall Street expectations had only called for EPS of $1.35 on $1.88 billion in sales. The big boost in revenue came from the company's acquisition of Warnaco Group earlier this year, with revenue from its Calvin Klein segment growing by triple digits. Furthermore, PVH backed its full-year view, which calls for $7 in EPS and approximately $8.2 billion in revenue.


Now what: If anything, these results show that consumers are willing to spend more for affordable brand names even if their take-home pay is shrinking because of higher taxes. That's great news for PVH, which, with its purchase of Warnaco, brought all licensing of Calvin Klein jeans and underwear under one company (it purchased the design and product development aspects of Calvin Klein in 2003). With sales soaring last quarter, I feel there could still be some life left in PVH's legs even following today's big run higher.

Craving more input? Start by adding PVH to your free and personalized Watchlist so you can keep up on the latest news with the company.

The retail space is in the midst of the biggest paradigm shift since mail order took off at the turn of last century. Only those most forward-looking and capable companies will survive, and they'll handsomely reward those investors who understand the landscape. You can read about the 3 Companies Ready to Rule Retail in The Motley Fool's special report. Uncovering these top picks is free today; just click here to read more.

The article Why PVH Shares Jumped originally appeared on Fool.com.

Fool contributor  Sean Williams  has no material interest in any companies mentioned in this article. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle  @TMFUltraLong . Try any of our Foolish newsletter services  free for 30 days . We Fools may not all hold the same opinions, but we all believe that  considering a diverse range of insights  makes us better investors. The Motley Fool has a  disclosure policy .

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