GM's Secret Profit Weapon: Cadillac

General Motors has been solidly profitable for a while, but its profits are still far behind those of its two main global rivals, Toyota and Volkswagen . CEO Dan Akerson has made no secret of the fact that closing that gap is a huge priority for GM.

Surprisingly, the key to Akerson's profit push turns out to be Cadillac, GM's old luxury brand. In this video, Fool.com contributor John Rosevear looks at the state of the effort to turn Cadillac into a global luxury-car powerhouse -- and at why it's so important to GM right now.

Few companies lead to such strong feelings as General Motors. Ignoring emotions to make good investing decisions is hard, but the Fool's premium GM research service can help. Get a better understanding of the real risks facing General Motors, and the real opportunities to come. Just click here to get started now.


The article GM's Secret Profit Weapon: Cadillac originally appeared on Fool.com.

Fool contributor John Rosevear owns shares of General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends BMW and General Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


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