1-800-FLOWERS.COM® Mobile Site Powered by Moovweb Wins Horizon Interactive Award

1-800-FLOWERS.COM® Mobile Site Powered by Moovweb Wins Horizon Interactive Award

SAN FRANCISCO--(BUSINESS WIRE)-- Moovweb today announced that1-800-FLOWERS.COM, Inc. (NAS: FLWS) the world's leading florist and gift shop, was recognized for their mobile site with a Gold Award in the Ecommerce/Shopping category of the Horizon Interactive Awards. This leading international interactive media awards competition recently announced the 2012 award winners to highlight this year's "best of the best" in interactive media production.

"The 2012 competition has, once again, raised the bar for future competitions," said Mike Sauce, founder of the Horizon Interactive Awards. "There really seems to be a convergence of all forms of media providing rich user experiences with a renewed focus on sound marketing and design principles that clearly communicate a message. This is truly a sign that developers are staying on top of our changing user environments and building sites that will be optimized for whatever the device that is viewing the content. With fierce competition from all of the categories, this year's winners should be proud to be among the best of the best from around the world!"


The 11th annual international competition saw more than 1,000 entries from over 25 countries around the world. An international panel of judges, consisting of industry professionals with diverse backgrounds, and an end user panel evaluated categories ranging from online advertising to mobile applications. The 2012 winning entries showcase the industry's best interactive media solutions, including web sites, mobile applications, print media, online advertising, video and more.

"Using Moovweb allowed all the learning and best practice investments we made in our desktop site to seamlessly flow to the mobile experience," said Chris McCann, President of 1-800-FLOWERS.COM. "We added new features like 'Find a Gift Fast' an easy way to help our customers deliver smiles. As a result of using the platform, we saw an increase in conversions and mobile business. We're grateful to be recognized by the Horizon Interactive Awards for our mobile shopping experience."

The Moovweb experience platform empowers businesses to go mobile by taking a fundamentally different approach to unifying their Web and mobile development. Using Moovweb's site virtualization and transformation technology, a business's mobile sites and apps inherit and stay in sync with a desktop site's content, features and business logic. This approach allows powerful mobile experiences to be delivered in days, not months and drives radically improved business agility as future mobile innovations are accelerated.

"Creating a mobile presence that capitalizes on the latest technology and captivates audiences is critical to succeeding in the mobile space," said Ajay Kapur, CEO for Moovweb. "At Moovweb, our ultimate goal is to make it easy for our customers to innovate quickly and deliver amazing user experiences, no matter the device. We're very proud to have worked with 1-800-FLOWERS.COM in designing and delivering their award winning mobile experience."

The Horizon Interactive Awards is held each year, and the winners are announced in April. For more information, visit the Horizon Interactive Awards at www.horizoninteractiveawards.com.

About Moovweb

Moovweb's vision is to fundamentally transform Web development to create unmatched business agility. Our enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through their mobile channels. The platform offers developers, design agencies and systems integrators a set of powerful tools to radically shorten delivery times for compelling mobile sites and native apps. The Moovweb platform is one of the world's busiest, with nearly 12 billion mobile pages transformed for some of the world's largest mobile sites and apps, including those for Macy's, 1-800-FLOWERS.com, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico's, Sharpie and dozens of others. Moovweb is headquartered in San Francisco, with offices in New York and London.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 35 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM's Mobile Flower & Gift Center was named winner of the Mobile Shopping Summit's "Best Mobile Site of 2011." 1-800-FLOWERS.COM was also rated number one vs. competitors for customer service by STELLAService in 2011 and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service in 2011. 1-800-FLOWERS.COM has been honored in Internet Retailer's "Hot 100: America's Best Retail Web Sites" for 2011. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from: The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com); incredible, carved fresh fruit arrangements from FruitBouquets.comsm (www.fruitbouquets.com); wine gifts from Winetasting.com® (www.winetasting.com); top quality steaks and chops from Stock Yards® (www.stockyards.com); as well as premium branded customizable invitations and personal stationery from FineStationery.com® (www.finestationery.com). The Company's Celebrations® brand (www.celebrations.com) is a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

About the Horizon Interactive Awards

In its 11th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from countries around the world and nearly all 50 US States. Each year, those entries are narrowed down to the "best of the best" to be recognized and promoted on an international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the "best of the best" in the interactive media industry. For more information, visit www.horizoninteractiveawards.com.

Moovweb® is a registered trademarks of Moov Corporation. All other registered and unregistered trademarks in this document are the sole property of their respective owners.



McGrath | Power Public Relations
Rory Mohon, 408-727-0351
rorymohon@mcgrathpower.com

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