Olympus digital cameras
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Each year, 24/7 Wall St. identifies 10 important brands sold in America that we predict will disappear before the next year is out. Looking back on last year's list, we made some good calls and missed a few. Suzuki, MetroPCS and Current TV are all gone in the United States. American Airlines combined with U.S. Airways, though the American name lives on. Research In Motion is no longer a brand, having been renamed BlackBerry. We bungled our predictions regarding Avon, the Oakland Raiders and Salon.

This year's list reflects the brutally competitive nature of certain industries and the importance of not falling behind in efficiency, innovation or financing. The list also reflects how industry trends can accelerate the demise of certain brands. This year, we included two magazines -- Martha Stewart Living and Road & Track. Print advertising is in a multiyear decline, but some magazines have fared worse than others. These two have suffered sharp drops in advertising revenue over the past five years. Magazines also carry the heavy legacy costs of printing, paper and distribution, a problem not shared by online-only competition.

In the world of consumer electronics, Barnes & Noble's Nook, for example, competes with better-selling products made by larger companies -- Apple and Amazon -- and is also in the e-reader business, a shrinking industry. Ditto for the Olympus digital camera, now that camera sales, especially point-and-shoot models, have been eroded by smartphones.

A third industry with two brands on our list is automobiles. Car sales are growing in the United States, but brands with market shares under half a percent cannot compete with companies that produce high-luxury models, like Mercedes-Benz, or multiline giants like General Motors. Suzuki pulled out of the American market last year; Mitsubishi and Volvo will follow soon.

Click through the gallery to see the 10 brands that will disappear in 2014.

Methodology: To make the list, a brand must be suffering from one or more of these problems:

  1. Declining sales and losses;
  2. Disclosures by the parent of the brand that it might go out of business;
  3. Rising costs that are unlikely to be recouped through higher prices;
  4. Companies that are sold;
  5. Companies that go into bankruptcy;
  6. Companies that have lost the great majority of their customers; and
  7. Operations with withering market share.


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218 Comments

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Victoria

I have a nook and I love it. I don't lie the other one. The Nook is classy. Don't take it away....

April 07 2014 at 6:25 PM Report abuse rate up rate down Reply
althea.marti

Start working at home with Google! It's by-far the best job Ive had. Last Monday I got a new Alfa Romeo from bringing in $7778. I started this 9 months ago and practically straight away started making more than $83 per hour. I work through this link, Mojo50.com

June 04 2013 at 4:26 PM Report abuse rate up rate down Reply
fredyacht1

Obamamotors will be gone

June 02 2013 at 9:20 PM Report abuse rate up rate down Reply
mkbir

I've patronize Talbots since they opened their first store in the DC area when I was in my twenties. I'm in my 70"s and I was a faithful customer as were my daughters one in her 30's and another in her 40's - until recently. They forgot what I was taught in business school - remember your customer. Talbots stopped offering classic designs well constructed in beautiful fabrics. They eliminated the buttomholes from their jacket sleeves and left off pockets in their slacks. One year they offered what I described as their bohemian year with flowing prints and wild colors. Last September, my son and daughter in law gave me a Talbots gift card for my birthday. I still have 75% of it. That would have been unthinkable 5 years ago,

June 02 2013 at 4:56 PM Report abuse rate up rate down Reply
donbanf

What a snooze article. None of the brands here are particularly big or seemingly important. And the software is so bad, the slide show keeps freezing up on me. Way to go AOL.

June 02 2013 at 4:15 PM Report abuse -2 rate up rate down Reply
1 reply to donbanf's comment
inthepool2011

"None of the brands here are particularly big or seemingly important."

Well, DUH!

If they WERE big or important they wouldn't be disappearing, would they?

June 02 2013 at 4:57 PM Report abuse -1 rate up rate down Reply
EdwardJ

I am not an invester in stocks.
I reserch and report my findings, when a private client is interested in purchasing Real Estate.

June 02 2013 at 3:38 PM Report abuse rate up rate down Reply
Becky

How about 'Daily Finance' from the blog-a-sphere? Makes as much sense. These guys put the kiss of death on a company. "Why should I do business with a failing company?" Self fulfilling prophacy

June 02 2013 at 1:24 PM Report abuse rate up rate down Reply
The Wise One

I don\'t patronize a single one of those brands or businesses, so it is not surprising to see them going away. The disappearance of Volvo from the American landscape must surely be sending the liberal, PC DEMOCRAT crowd into veritable conniptions and hissy fits no doubt. Though putting their money where there big fat mouths are to keep this favorite of theirs around is simply out of the question. DEMOCRATS only use OTHER PEOPLE\'S MONEY for that sort of thing. Jusk ask Al Gore and Joe Biden about that brand of economic \'charity\'.

June 02 2013 at 9:41 AM Report abuse -2 rate up rate down Reply
June

tell the current ceo to bring back the catalogs and old brands of jeans and etc. and i think they would have a chance to recover, atleast it would not hurt,

June 02 2013 at 9:30 AM Report abuse +2 rate up rate down Reply
ruby roberts

WOULD NOT KNOW WHAT, TO DO, AN IAM ON S.S. AN DISABLETY, TO LATE FOR ME, HAVE BRAIN DAMAGE.

May 31 2013 at 12:49 AM Report abuse -1 rate up rate down Reply