Virtual Piggy Partners with Award-Winning Game Developer JumpStart

Virtual Piggy Partners with Award-Winning Game Developer JumpStart

JumpStart provides mobile and online games that feature COPPA compliant youth payments

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced a partnership with JumpStart, an award-winning educational software developer trusted by over 30 million parents.


JumpStart has developed a leading edge technology that allows for simultaneous, real-time gameplay on mobile devices and online platforms that will be showcased in an upcoming educational, massive multiplayer game that is launching this Summer. It has successfully released best-selling mobile games, including JumpStart® Pet Rescue, JumpStart® Preschool Magic of Learning and many others. A safe, customizable online 3D world for kids and educational games that include the award-winning Math Blaster® have also been produced by JumpStart.

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries set up by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use.

"We are delighted to partner with Virtual Piggy," said David Lord, CEO at JumpStart. "The safety and control features for the under 18 gamer make them a key partner for JumpStart."

"JumpStart's strong following of over 30 million parents coupled with popular games that are both well recognized under the DreamWorks Brand and educational field make them a great addition to the Virtual Piggy gaming portfolio," said Virtual Piggy Founder and CEO, Dr. Jo Webber.

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables parents to teach financial management through the use secure family wallet that is available online or via mobile and is always 100% free to use. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

About JumpStart

Since 1991, JumpStart has set the standard in kids' educational games by making learning fun. JumpStart has a strong history of creating the finest educational products for use in the home and the classroom. Today, JumpStart designs and produces games under two primary brands, JumpStart® and Math Blaster®. Each of these brands boasts hundreds of awards and an impressive twenty year history of quality products that have earned the trust of millions of teachers and parents. Recently JumpStart entered into a strategic partnership with DreamWorks Animation to provide superior online and mobile educational games. JumpStart, a Knowledge Adventure company, is privately held and based in Torrance, California. For more information, go to www.jumpstart.com.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.



US:
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
HaydenIR
Peter Seltzberg, 646-415-8972
or
UK:
Suzanne Noble, +44 7957 371840
snoble@virtualpiggy.com

KEYWORDS:   United Kingdom  United States  Europe  North America  California  Ireland

INDUSTRY KEYWORDS:

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