Starbucks Has a Plan for Cheap Coffee Drinkers
May 23rd 2013 6:03PM
Updated May 23rd 2013 7:40PM
There's a second act brewing for Starbucks' Seattle's Best Coffee.
The baron of baristas opened 10 Seattle's Best Coffee stores on Monday, but they won't be gunning for the customers of its larger sister store. The stores don't have dine-in areas. We're talking about small boxes with drive-thru service and a walk-up window. All but two of the locations are inside Wal-Mart parking lots, a pretty fair indicator of the target audience here.
Starbucks is hoping to woo thrifty coffee sippers, making this more of an attack on McDonald's , which has gained steam with its McCafe line of flavored but inexpensive coffee drinks. Dunkin' Brands is also a target given the small-box nature of Dunkin' Donuts.
In this video, longtime Fool contributor Rick Munarriz explains why this is a smart move by Starbucks.
Despite its McCafe-fueled buzz, McDonald's turned in a dismal year in 2012, underperforming the broader market by 25%. Looking ahead, can the Golden Arches reclaim its throne atop the restaurant industry, or will this unsettling trend continue? Our top analyst weighs in on McDonald's future in a recent premium report on the company. Click here now to find out whether a buying opportunity has emerged for this global juggernaut.
The article Starbucks Has a Plan for Cheap Coffee Drinkers originally appeared on Fool.com.Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends McDonald's and Starbucks. The Motley Fool owns shares of McDonald's and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.