MAD AVE GLOBAL Appointed Agency of Record for "NEW" Jim Beam Nut Snack Brand
May 22nd 2013 8:49AM
Updated May 22nd 2013 9:10AM
MAD AVE GLOBALAppointedAgency of Record for "NEW" Jim Beam Nut Snack Brand
SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- MAD AVE GLOBAL, an Axxess Unlimited, Inc. (OTC: AXXU) company, today announced that the Jim Beam brand has named MAD AVE GLOBAL as its sales and marketing agency of record for Jim Beam Nut Snacks, a new product entry in the flavored nut snack category. This news comes on the heels of the recent announcement and launch of the new global business development firm.
"We're very excited to help develop and launch the new Jim Beam Nut Snack product line. The MAD AVE GLOBAL team has demonstrated the market knowledge and creativity to be awarded the newest addition to the Jim Beam Brand portfolio," said Axxess Unlimited COO/EVP Scott Hansbury. "MAD AVE GLOBAL's market knowledge and creative ideas continue to stand out and we're looking forward to bringing many of them to life."
The global snack foods market is forecast to reach US$334 billion and 48,519 thousand tons in volume terms, by the year 2015, driven primarily by changing consumer demographics, perceptions, priorities and affluence levels. Today's hectic lifestyles leave no space for elaborate family meals, thus paving the way for highly convenient, tasty and healthy snack food that serve as both appetizers as well as complete meal solutions. Strong opportunities exist for slim, lean, fat-free, and guilt-free snacks, while innovation in terms of packaging, flavors and convenience will also continue to be the major growth drivers. (Mintel Nut and Dried Fruit Report)
"This is a great addition for us and really reinforces our new creative leadership. To launch an entirely new product is always exciting, especially when it's something as unique and creative as Jim Beam Flavored Nut Snacks," said Jerry Dellaportas, Director Business Development, MAD AVE GLOBAL.
About MAD AVE GLOBAL
MAD AVE GLOBAL, an Axxess Unlimited, Inc. (OTC: AXXU) company, is a business development firm that influences buyer behavior and drives sales through applications that harvest, analyze, prioritize and leverage business data to arrive at actionable insights. The actionable insights are used to determine educational intelligence-based media marketing and digital solutions to grow brands. The Company's customized sales and marketing solutions also include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and selling services for the grocery, drugstore, club, convenience, natural/specialty, sporting goods, consumer electronics and home center channels.
About Axxess Unlimited, Inc.
Headquartered in Scottsdale, Arizona, with affiliated offices globally,Axxess Unlimited, Inc. is the holding company for the Axxess family of companies, which includes both vertically-integrated operating businesses and horizontally-integrated companies with each supported by a common software technology - the Axxess RISE Platform.
As a next generation business intelligence company, Axxess Unlimited, Inc. has continued to grow to provide actionable, next-generation business intelligence for a wide range of businesses and organizations. Leveraging technology to build brands, the Company provides information-driven business solutions through interactive marketing, interactive technologies, application and product development, customer relationship management, business intelligence, portals and collaboration, and infrastructure solutions. For more information, please visit www.axxessunlimited.com.
This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are not guarantees of the Company's future performance and are subject to risks, uncertainties and other important factors that could cause actual performance to be materially different from what is projected and planned. Investors are cautioned that such forward-looking statements involve risks and uncertainties, which include among others, the risk that information and data provided by third-parties is inaccurate, as the Company undertakes no obligation to independently verify such information or assure the timeliness of such information, the inherent uncertainties associated with smaller reporting companies, including without limitation, other risks detailed from time to time in the Company's periodic public disclosures filed with OTC Market Groups, Inc. and available online at www.otcmarkets.com .
For Axxess Unlimited, Inc.
Pam Lagano, 727-480-3082
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