Starbucks' Seattle's Best Coffee simultaneously opened 10 drive-thrus throughout the Dallas-Forth Worth area at 4:30 a.m. yesterday, using a store model that the company says "significantly cut its market entry time, reduced initial investment costs and developed locations that previously were not suitable for a traditional sized coffee shop."
The 10 stores that opened "overnight" were built in DeSoto, Texas, before being transported on flatbed trucks to their current locations across Dallas/Fort Worth. Tthe 10 new stores employ approximately 150 full- and part-time workers and four more stores are planned in the area in late summer.
In each drive-thru, customers can choose from arabica coffee beverages and food including egg sandwiches, pretzels, and pies. Seattle's Best Coffee also features 12 different combos priced under $5. To kick off the launch, Seattle's Best Coffee launched Free Coffee Week at the 10 drive-thrus from May 20-26.
The Dallas-Forth Worth area is one of the fastest-growing and most populous coffee markets.
The article Seattle's Best Coffee Opens 10 Drive-Thrus "Overnight" in Dallas-Forth Worth originally appeared on Fool.com.Fool contributor Kevin Chen has no position in any stocks mentioned. The Motley Fool recommends Starbucks. The Motley Fool owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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