Regal Entertainment Group Announces Charity to Benefit from Summer Movie Express 2013
Passports also available for kids boarding the Express
KNOXVILLE, Tenn.--(BUSINESS WIRE)-- Regal Entertainment Group (NYS: RGC) , a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced charity aspects of Regal's Summer Movie Express 2013. The annual summer festival provides great family entertainment for only one dollar, while also raising funds for Will Rogers Institute.
A portion of proceeds from each Summer Movie Express ticket is donated to the Will Rogers Institute to fund its mission in the areas of medical research and health education. This fundraiser is another example of charitable work performed by the Regal Foundation, a non-profit 501(c)(3) charity established by Regal. The foundation also provides monetary grants to local Boys & Girls Clubs to transport club members to the Summer Movie Express.
"What a joy it is to have our charity associated with one of the few programs in the country which affords families and young children a discounted opportunity to enjoy movies on the big screen during the summertime," stated Todd Vradenburg, executive director of the Will Rogers Motion Picture Pioneers Foundation. "All funds raised through this program will be put to good use with grants to our Will Rogers Institute partner institutions at hospitals and medical schools, as well as, grants to health education programs across the country."
While supplies last, passports will be available with each ticket sold to kids 'boarding' the Summer Movie Express. Each week a child attends a morning screening, they will receive a stamp on the corresponding page for that week. After attending eight weeks in a row and collecting the stamps, the ninth week's movie is free. This keepsake will also be a reminder of the fun they had at a participating Regal Cinemas, United Artists or Edwards Theatre.
"Regal's Summer Movie Express offers a fantastic activity for children and parents to enjoy together while raising funds for a great charity," stated Ken Thewes, chief marketing officer for Regal Entertainment Group. "Over the past fifteen years, Regal has contributed more than $20 million to the Will Rogers Institute for their programs which save lives and help so many people."
Since 1991, Regal has hosted special summertime entertainment for families to enjoy and to foster a love of moviegoing in each new generation. During this 9-week festival, more than 300 Regal Entertainment Group theatres will offer selected G or PG rated movies for only a dollar. On Tuesday and Wednesday mornings, two featured films will be shown each day at 10:00 at the participating theatres.
A complete list of locations, films and festival start dates is available online at: www.REGmovies.com/Movies/Summer-Movie-Express
Tweet This: Help support #charity by attending$1 select films @RegalMovies during Summer Movie Express REGmovi.es/13cD6dd
About Regal Entertainment Group:
Regal Entertainment Group (NYS: RGC) is the largest motion picture exhibitor in the United States. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres, Edwards Theatres and Hollywood Theaters, operates 7,358 screens in 579 locations in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of April 25, 2013. Regal operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Vice President of Marketing & Communications
Regal Entertainment Group
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