New Xbox Launch: The Hype Has Begun
May 21st 2013 7:00AM
Microsoft Corp.'s (NASDAQ: MSFT) most important product announcement since Windows 8 will happen today as it releases details about its next generation Xbox. The hype already has begun.
NBC News says of the new Xbox launch:
On the eve of Microsoft's planned Xbox reveal, the company has finally ended its long silent streak to say that the new console will actually be unveiled in two stages.
Speaking on the latest Major Nelson podcast, Microsoft's interactive entertainment chief of staff Aaron Greenberg said that his company will roll out its next-generation video game hardware in two steps — first at a special event held tomorrow at the Redmond, Wash., Microsoft campus, and then at a more game-centric event during the Electronic Entertainment Expo (E3) in June.
"We have so much goodness that there's no way we could have packed it all into one event," Greenberg said.
"The best way I can describe it is: We're really going to tell one story across two events," he added. "So we're going to start on the 21st [of May]; and really that's about revealing the next Xbox platform and our vision for the future of games, the future of entertainment."
If sales are poor, Greenberg will be out of work by the end of the year.
Filed under: 24/7 Wall St. Wire, Consumer Electronics, Video Games Tagged: MSFT