The Oracle of Omaha Wants S'more

Warren Buffett, the Dairy Queen ® system's No. 1 Fan, enjoys the first ever S'mores Blizzard ®

OMAHA, Neb.--(BUSINESS WIRE)--

WHO:   Warren Buffett, CEO of Berkshire Hathaway (NYSE: BRK.A and BRK.B) and John Gainor, CEO of International Dairy Queen, Inc.
 
WHAT:

Kick off the debut of the Dairy Queen(R) system's new campaign, Fan Food. Not fast food.(TM) by serving

the first ever S'mores Blizzard(R) Treat and enjoying the DQ(R) system's new $5 Buck Lunch at Buffett's favorite local DQ restaurant in Omaha, Neb.

 

 
WHERE: 5302 South 72nd Street
Ralston, NE 68127
 
WHEN: Monday, May 20, 2013

5:30 to 6:30 p.m.


SATELLITE INFORMATION:

 

Monday, May 20 10:30 - 10:45 p.m. ET

- OR -

Tuesday, May 21 from 3:30 - 3:45 a.m. ET

High Definition C-Band Digital Feed

Gal17/10C
Uplink Freq: 6116 H
Bandwidth: 18 lower
Downlink Frequency: 3891 Vertical
Symbol Rate: 13.235
Data Rate: 18.295441
FEC: 3/4
Format: 4:2:0
MPEG 2/DVBS/QPSK
 

Trouble number during feeds: 201-807-0572

FOOTAGE AVAILABLE OF:

  • Warren Buffett serving the first ever Dairy Queen S'mores Blizzard Treat to kick off summer
  • John Gainor presenting Buffett with "DQ #1 FAN" jersey

About Fan Food. Not fast food. Campaign:

Created by Barkley, the Dairy Queen system'sagency of record, the Fan Food. Not fast food. campaign will launch on Memorial Day, the unofficial kick-off of summer. The campaign will come to life through all consumer touch points, including television, radio, print, in-store, online, social media and team member training.

About S'mores Blizzard Treat:

The Dairy Queen system will officially introduce the S'mores Blizzard Treat on June 1. A delicious blend of marshmallow filled chocolate bars, Honey Maid® graham crackers and signatureDQ soft serve, the S'mores Blizzard Treat tested off the charts and will be available all Dairy Queenand DQ Grill & Chill® locations nationwide throughout August. The S'mores Blizzard Treat is a part of the national promotion for the S'mores Family, which includes the Royal™ Shake and Frozen Hot Chocolate treats.

About $5 Buck Lunch:

The DQ $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice for their $5 Buck Lunch of a ¼ lb. GrillBurger™ with cheese, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard Treat, including the S'mores Blizzard Treat. Offers may vary In Texas.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.



For American Dairy Queen Corporation
Maria Pierson, 954-234-8942
mpierson@piersongrant.com
or
Lauren Simo, 954-776-1999, ext. 238
lsimo@piersongrant.com

KEYWORDS:   United States  North America  Nebraska

INDUSTRY KEYWORDS:

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