Pepsi Stock: SodaStream Threat Gets Worse
May 16th 2013 8:00PM
Updated May 16th 2013 9:00PM
Pepsi stock hit an all-time high last month, but there's a new cola war brewing.
SodaStream's enlisting bigger appliances in its battle against Coca-Cola and PepsiCo , and the soda giants better be paying attention.
SodaStream's partnership with Samsung has delivered the first refrigerator that uses SodaStream technology (and CO2 refills) to deliver carbonated water from the dispenser. This isn't science fiction. The refrigerator is shipping now, and Best Buy is already stocking the state-of-the-art kitchen appliance.
Now, it isn't cheap. Samsung's suggested retail price is $3,900. Best Buy is selling it for $3.700. However, as the technology gets cheaper, and other makers hop on the home-based carbonation bandwagon, it could mean a dent in sales for the soda giants. This could naturally hurt Pepsi stock as it leans more on its salty snacks business if the fizzing fridges take off.
In this video, longtime Fool contributor Rick Munarriz reveals some of the gems that SodaStream announced during Tuesday's Analyst Day presentation. More models? Flavored soda dispensed in the future? Things are starting to get bubbly in the pop scene.
The article Pepsi Stock: SodaStream Threat Gets Worse originally appeared on Fool.com.Longtime Fool contributor Rick Munarriz owns shares of SodaStream. The Motley Fool recommends Coca-Cola, PepsiCo, and SodaStream. The Motley Fool owns shares of PepsiCo and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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