An Inspiring Partnership: Cirque du Soleil® and Macy's Join Forces to Bring World-Class Entertainmen
May 16th 2013 12:20PM
Updated May 16th 2013 1:30PM
An Inspiring Partnership: Cirque du Soleil ® and Macy's Join Forces to Bring World-Class Entertainment to Macy's Iconic Events
Partnership Kicks-off This Summer with Special Performances from Cirque du Soleil at Macy's Passport Presents Glamorama® and Continues with a New One-of-a-Kind Float in the 87th Annual Macy's Thanksgiving Day Parade®
NEW YORK--(BUSINESS WIRE)-- Two of the world's most iconic entertainment brands join forces to bring awe-inspiring entertainment to audiences nationwide. The internationally renowned masters of imagination, Cirque du Soleil® will kick-off a three-year partnership with Macy's (NYS: M) this summer that will bring the unique theatrical flair of Cirque du Soleil to several of Macy's most iconic events including Macy's Passport presents Glamorama® and the famed Macy's Thanksgiving Day Parade®.
Macy's and Cirque du Soleil join forces to bring world-class entertainment to Macy's iconic events. (Photo: Business Wire)
"We are thrilled to welcome Cirque du Soleil to the Macy's family of iconic events," said Amy Kule, group vice president, Macy's Parade & Entertainment Group. She added, "Combining the unique artistry of Cirque du Soleil with Macy's signature ability to create magical moments for millions of spectators, I'm sure that working together will add a fantastic new layer of imagination to our world-famous spectaculars."
"We are delighted to partner with Macy's for these spectacular events across the United States and to bring the imagination of Cirque du Soleil to Macy's Thanksgiving Day Parade," said Mario D'Amico, chief marketing officer of Cirque du Soleil. "This creative collaboration between Cirque du Soleil and Macy's will provide a fantastic platform for both brands, creating a unique experience for customers."
The magic begins with special performances of select acts from Cirque du Soleil during this summer's Macy's Passport presents Glamorama events. Macy's iconic high-fashion and entertainment extravaganza showcases the latest fashion from the hottest designers, show-stopping dance, visuals and staging, as well as incredible musical and other performances. Taking place at theatres in Minneapolis, Chicago, Los Angeles and San Francisco, Macy's Glamorama this year is themed "Fashion in a New Light," highlighting the mystery and magic of illumination.
The partnership continues later this year with the debut of a new Cirque du Soleil float and performance in the 87th annual Macy's Thanksgiving Day Parade. A wonder to behold, the float will combine the whimsical Macy's Parade magic with the extraordinary artistry of Cirque du Soleil.
"The creative vision of Cirque du Soleil partnered with Macy's expertise will allow us to deliver an inspiring experience during Macy's iconic Parade," said Yasmine Khalil, director of Special Events, Cirque du Soleil. "This is a fantastic opportunity for Cirque du Soleil to work with Macy's given their expertise to design floats and our world-class artistry and performers."
Macy's Passport presents Glamorama will take place on Aug. 2 in Minneapolis, Aug. 9 in Chicago; Sept. 12 in Los Angeles; and Sept. 19 in San Francisco. An exclusive American Express® pre-sale for Minneapolis and Chicago tickets runs May 30 through June 5 for American Express cardholders only. Tickets are available for purchase at www.macys.com/glamtickets.
The 87th Annual Macy's Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 28, 2013 from 9 a.m. - Noon in all time zones.
About Macy's Passport presents Glamorama:
Macy's high-fashion and entertainment spectacle features the hottest fashion, dance and musical performances of the season. For almost 30 years, over $41 million has been raised to help fight childhood illness, cancer and HIV/AIDS at Macy's Glamorama, formerly known as Macy's Passport. For more information, please visit www.macys.com/glamorama.
About the Macy's Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than two-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.
About Cirque du Soleil:
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is a major Québec-based organization providing high-quality artistic entertainment. The company has 5,000 employees, including more than 1,000 artists from more than 50 different countries. Cirque du Soleil has brought wonder and delight to more than 100 million spectators in more than 300 cities in over forty countries on six continents. In Las Vegas, Cirque du Soleil has eight permanent resident shows. These productions include Mystère at Treasure Island, "O" at Bellagio Resort & Casino, Zumanity, The Sensual Side of Cirque du Soleil at New York-New York Hotel & Casino, KÀ at MGM Grand Hotel & Casino, The Beatles LOVE at The Mirage Hotel & Casino, CRISS ANGEL Believe at Luxor Hotel and Casino, Zarkana at ARIA Resort & Casino and Michael Jackson ONE at Mandalay Bay Resort and Casino. In Orlando, La Nouba is presented exclusively in Downtown Disney West Side at Walt Disney World Resort. For more information, visit www.cirquedusoleil.com. Like us on Facebook or Tweet us: @Cirque.
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