Ford has done exceptionally well by most measures in recent years, at least here in North America. Sales are strong, factories are booming, profits are big, and the company's finances are in great shape.

But some things could be better, starting with the way Ford launches its cars. Launch snafus bogged down the debuts of the Focus, the Escape, and the Lincoln MKZ, all hugely important vehicles for Ford. In this video, Fool contributor John Rosevear looks at what Ford has learned from those hard experiences -- and at some of the changes it has already made to make its next launches go more smoothly.

Is Ford's stock still a buy?
If you're concerned that Ford's turnaround has run its course, relax -- there's good reason to think that the Blue Oval still has big growth opportunities ahead. We've outlined those opportunities in detail, in the Fool's premium Ford research service. If you're looking for some freshly updated guidance to Ford's prospects in coming years, you've come to the right place -- click here to get started now.


The article Ford Is Finally Fixing This Huge Problem originally appeared on Fool.com.

Fool contributor John Rosevear owns shares of Ford. Follow him on Twitter at @jrosevear. The Motley Fool recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


Increase your money and finance knowledge from home

Forex for Beginners

Learn about trading currencies and foreign exchange transactions

View Course »

Small Cap Investing

Learn now to invest in small companies the right way.

View Course »

Add a Comment

*0 / 3000 Character Maximum