Cans of Monster Beverage Corp. energy drinks are displayed for a photograph in San Francisco, California, U.S., on Monday, April 30, 2012. Monster Beverage Corp. surged the most in almost eight years after the Wall Street Journal reported Coca-Cola Co. is in talks to buy the maker of energy drinks. Photographer: David Paul Morris/Bloomberg
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Successful companies may become giants, with large catalogs of products, but they frequently rely heavily on just one brand for a major chunk of their sales and profits; just consider iconic brands such as Coke, Marlboro cigarettes or the iPhone -- market leaders in their sectors, mass produced at an unprecedented scale, they are the hearts of their respective empires.

The biggest such sellers also make the nation's most profitable products, often using their brand power to command a premium price, and always using it to sell in vast volume. They are well managed and well marketed, and it shows. It's factors like those that win them spots on lists of the world's most valuable brands produced by consultancies like Interbrand and BrandZ.

Interestingly, the profitability of individual products is among the most difficult data to glean from the financial information released by many of America's public companies. Businesses guard product profitability numbers like any other trade secret -- but with the data that is out there, the figures can be estimated. 24/7 Wall Street has done just that, and come up with this list of America's 7 most profitable products.



Methodology: Based on data provided by Capital IQ, 24/7 Wall St. reviewed the S&P 500 companies that produce consumer products. We only considered corporations that have a single product save as the company's flagship brand, or where the product represented the largest single contributor of revenue. To account for the opaque nature of product profitability, 24/7 Wall St. only considered products of publicly traded companies that disclosed significant details about their operations. We excluded companies with an operating margin of less than 15%, as well as companies that did not break out revenue by division or product. In order to estimate product operating margin, in the cases when the product's margin or revenue was not provided, we used the company or division's operating margin as a proxy. If is was clear that the brand power of the product and high volume of sales allows the company to sell the product at a premium, we awarded the product a higher operating profit. Market share valued listed are worldwide, unless otherwise noted. We treated company products of the same type and brand as one. For example, for our purposes, Coca-Cola includes Coca-Cola, Diet Coke, and Cherry Coke.

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emma_green12

What are the most attractive advertising? Guess what?
Channel letters, light box, or acrylic letters? I am going to make a sign for my mobile phone store, i don’t know which one will be better. Which one can help me? Thanks.

April 11 2014 at 4:47 AM Report abuse rate up rate down Reply
pillsone

two slowly growing giants SUSS and ADP

May 13 2013 at 11:05 AM Report abuse rate up rate down Reply
natalie

VERY SAD.....

May 12 2013 at 4:11 PM Report abuse rate up rate down Reply
jaguar6cy

Notice that there are no "greedy" oil companies on this list. Their margins are far lower. The real abuse is the amount of government tax on gas. ALL that gets added to the price we are forced to pay. "Progressives" and liberals don't want that to be made public, and pretend they don't know it.

May 12 2013 at 12:36 PM Report abuse rate up rate down Reply
Itoro Orok

I dont understand if it real contact me 08180063147

May 12 2013 at 6:13 AM Report abuse rate up rate down Reply
edgar9494

WHEN I FIND PRODUCTS THAT I ENJOY I BECOME A LOYAL CUSTOMER AS LONG AS THE QUAILTY IS MAINTAINED .HOWEVER WHEN THEY START ADJUSTING I WILL STOP WITHOUT GIVING A SECOND CHANCE ..

May 11 2013 at 10:43 PM Report abuse rate up rate down Reply
leavesbound

Beverages of nearly any ilk have always been an extremely profitable product to sell. When I worked in a restaurant many years ago I learned that carbonated beverages are made of three components. Water, syrup and Co2. If memory serves me it is about 85% water. Then we would poor that into a cup that was about 50% ice by volume. The ice cubes? were hollow filled with air. The idea is to sell a big cup of almost nothing at a huge profit and then sell more of same because the customer. But our most profitable beverage was iced tea. We would make the tea with a big 50 cent tea bag making two gallons at a time. Then we charged 79 cents for a 16 oz cup of it. If you do the math that's 3 cents a cup. the cup, straw and lid constituted 80% of the cost of merchandise. In the summer it was one of our most popular drinks. The big joke in the resteraunt was that we made our money selling water. I guess the joke's on us since now they sell water.

May 11 2013 at 10:33 PM Report abuse rate up rate down Reply
bulletinboardsn

Who is #1 if Coke is #2. The article says they surpassed Pepsi to become the #2 soft drink in the U.S.

May 11 2013 at 9:46 PM Report abuse rate up rate down Reply
1 reply to bulletinboardsn's comment
gizzardbom

from a previous story coke and diet coke are number one an number two

May 15 2013 at 10:29 AM Report abuse rate up rate down Reply
miket1947

Folger\'s, once in a while, if it is on sale.

May 11 2013 at 9:25 PM Report abuse rate up rate down Reply
JERRY

The death of cable television is one death that I would not mourn, one of the biggest crooks in business, especially Time Warner.

May 11 2013 at 8:49 PM Report abuse rate up rate down Reply
1 reply to JERRY's comment
merstockgto

Cable TV is a monopoly. It is outrageous how much they charge and they got you by the gonads as you really have no choice. As bad as cable is I would never go to Dish or Direct TV. All their prices are pretty much the same and the last 2 I mentioned lock you into 2 year or so contracts which I would not do.

May 12 2013 at 12:32 AM Report abuse rate up rate down Reply