Bally Technologies to Showcase Entertaining Game Content Developed for Asia-Pacific Market at G2E As

Bally Technologies to Showcase Entertaining Game Content Developed for Asia-Pacific Market at G2E Asia May 21-23 in Macau

Company will also display Systems and Interactive technology at premier Asian gaming event

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYS: BYI) , a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it will showcase a wide variety of its award-winning games and systems solutions, along with innovative offerings from Bally Interactive, at G2E Asia in Macau, May 21-23.

Zhi Nu is one of several Bally games designed specifically for the Asian market. (Photo: Business Wi ...

Zhi Nu is one of several Bally games designed specifically for the Asian market. (Photo: Business Wire)


"We could not be prouder to be displaying some of our hottest new games and trailblazing systems solutions in Macau, including many developed specifically for the Asian market," said Bally Technologies' Senior Vice President of Asia-Pacific/Africa and Managing Director of Bally India Srini Raghavan. "Attendees will experience our new compelling game content on titles like NASCAR® and Cash Wizard Tiki Magic™, along with several of the Elite Bonusing Suite™ floor-wide bonusing applications, and the thrilling Bally Mobile Platform. These technologies showcase Bally's continued focus on creating innovative gaming experiences for players, while delivering a strong return-on-investment for casino operators around the globe."

Market-Specific Games

As part of Bally's commitment to developing products designed specifically for the Asian market, the Company will exhibit a large number of Asian-themed titles.

These vibrant, entertaining games feature stunning Asian-themed graphics and symbols along with player-favorite features such as free games, stacked wilds, and engaging play mechanics. But most important, they feature player-selectable dual-language English/Chinese to meet the demands of the dynamic Asia-Pacific market.

Visitors to Bally's booth no. 235 should look for Zhi Nu™, the first of four romantic-landscape novel games linked to a progressive multi-jackpot. Based off of Chinese mythology, the heavenly weaving maiden Goddess Zhi Nu and her mortal true love Niu Lang whisk players away into passionate bliss as they embrace and gaze into the starry night sky. Available on Bally's Pro Series™ V32 platform, Zhi Nu is a five-reel, 50-line game sparked by three enchanting Free Game triggers scattered anywhere on the middle three reels.

In Chinese Zodiac™, a new video slot for the Pro Series V22/22 Upright and V22/26 Slant cabinets, players choose the zodiac symbol, lock the wilds, and win! The mythic animals of the Chinese zodiac will bring luck and fortune in this game that lets players choose their favorite zodiac animal. For Bally's upright and slant cabinets other Chinese language games on display include China River™, Fantastic 8s™, Red Phoenix™, Shadow Diamond™, White Lion™, Heavenly Empress™, and Pharaoh's Dream™.

Star Signs™, Zodiac Fortune™, Joy of Samba™, and Koi Treasures™ will be on display for G2E Asia visitors on Bally's award-winning Pro Curve™ cabinet, featuring the industry's only curved LCD to emulate spinning reels on a video slot.

World-Class Licensed Branded Games

Taking center stage at G2E Asia will be Bally's NASCAR® video slots. This new world-class brand brings the thrill of racing to any casino floor and features a lineup of famous race-car drivers. NASCAR is delivered on Bally's ALPHA 2™ Pro Series™ V22/32 cabinet with a near-area progressive jackpot award. Players select their favorite driver and the game screens change to reflect that driver's team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus.

Show participants should also look for Cash Wizard Tiki Magic™, the superb follow-up game to the successful Cash Wizard™. Cash Wizard Tiki Magic™ is a 1080p high-definition game featuring a new mystical character, Ms. Magic. Players take a journey through a spectacular magical forest filled with three enchanting bonus features, two Bonus Bet features, exciting new touch, drag, and fling features, and the chance to win three progressive jackpots.

"We have focused on creating a new portfolio of dual-language English/Chinese video titles with rich graphics and rewarding bonuses that are sure to entertain casino patrons in the Asia-Pacific region," said Kurt Gissane, Bally Technologies' Senior Director and Managing Director of Asia-Pacific. "Those core titles, combined with compelling game content on titles like Tiki Magic and NASCAR, showcase Bally's unfaltering focus on creating innovative gaming experiences for players, while delivering a strong return-on-investment for casino operators."

Powerful Floor-Wide Player Experience

Asia-Pacific casino operators will experience live demonstrations of Bally's innovative Elite Bonusing Suite™ (EBS). Casino operators can utilize EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™U-Spin Bonusing™, DM Tournaments™, and Virtual Racing NASCAR®.

EBS adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and player entertainment at casinos across the world and have been used to create world record-setting events that draw thousands to the casino resort.

Bally will also display TableView™, an exciting real-time table rating and player-tracking solution that enables casino operators to replace their existing manual rating process with the ease and simplicity of electronic automation.

Mobile Concierge Solutions

At G2E Asia, the Bally Mobile team will also be on hand to give live demonstrations of the Company's cloud-based custom mobile concierge apps and mobile websites for casino patrons and internal-facing apps for casino employees.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. -

NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.



Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

KEYWORDS:   United States  Macau  Asia Pacific  North America  Nevada

INDUSTRY KEYWORDS:

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