Digestive Health of Many American Women Not Making the Grade

Digestive Health of Many American Women Not Making the Grade

Survey finds many American women feel they could do more to maintain their digestive health

CINCINNATI & NEW YORK--(BUSINESS WIRE)-- A recent survey found that most women are interested in knowing more about how their digestive system works, but many feel uncomfortable discussing the issue. The survey, from Prevention, in partnership with Procter & Gamble's Align®, asked American women about their digestive health, exploring topics including digestive balance, familiarity with the digestive system in general, and knowledge of probiotics.


Key findings indicate that struggling to maintain digestive balance is common among women surveyed:

  • 38% of women feel they could do more to maintain their digestive health
  • Nearly 1 in 5 (17%) say digestive health is constantly on their minds
  • 74% of women are interested in knowing more about how their digestive system works, but almost half surveyed (49%) believe that digestive health is a taboo subject people are uncomfortable discussing

"This survey clearly shows there are many women across the country who struggle to maintain digestive balance, but they're a little embarrassed to talk about it," said Siobhan O'Connor, Executive Editor of Prevention and Prevention.com. "We're pleased to announce that a digestive health center will be launching on Prevention.com next month, designed to provide support and education."

Ashley Koff, registered dietitian and Align spokesperson, regularly talks about digestive health with her patients and helps them understand the benefits of probiotics—an integral part of helping build and support a healthy digestive system. "Unfortunately, more than half of the women surveyed (53%) do not know much or anything about probiotics," she notes. "I recommend a probiotic supplement like Align for patients looking to keep their digestive system in sync.*Align contains the natural probiotic strain Bifantis found exclusively in Align which naturally helps fortify the digestive system with healthy bacteria."

About the Study

GfK Public Affairs & Corporate Communications conducted the survey from February 21 to March 1, 2013, on behalf of Prevention and Align. GfK surveyed a total of 1,037 U.S. adult women using U.S. online panel sources.

About Align ®

Align contains a patented probiotic bacteria and is a daily dietary supplement that comes in an easy-to-swallow capsule. With just 1 capsule a day, every day, Align fortifies your digestive system with healthy bacteria 24/7*§ and can help promote overall digestive health.* Align does not need to be refrigerated.

To learn more about how to naturally help maintain and fortify your digestive health* with probiotics like Align, visit www.AlignGI.com.

About Bifantis ®

Bifantis is the natural probiotic ingredient in Align. The specific and pure strain of Bifantis found in Align is Bifidobacterium infantis 35624, which helps build and support a healthy digestive system.* Align is the only probiotic supplement that contains Bifantis.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Prevention Magazine

Prevention is the nation's leading healthy lifestyle brand, with a U.S. magazine audience of 8.7 million readers, representation in 16 countries worldwide, and a top digital destination,www.prevention.com, that has more than 6 million unique visitors and 38 million page views per month. Each year, nearly 50 million Prevention products are sold, including books, special-interest magazines and bookazines, and DVDs. Prevention's Twitter handle is @PreventionMag and Prevention can be found on Facebook at www.facebook.com/preventionmagazine. Prevention magazine and its apps are available on the iPhone and iPad.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

§ With continued daily use.



Prevention Magazine
Lauren Paul, 212-297-1518
Assistant Director, Communications
lauren.paul@rodale.com
or
MSLGROUP
Stephanie Sobala, 646-500-7854
Stephanie.Sobala@mslgroup.com

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