WWE® and Sean "Diddy" Combs Partner against Bullying

WWE ® and Sean "Diddy" Combs Partner against Bullying

STAMFORD, Conn.--(BUSINESS WIRE)-- WWE (NYS: WWE) and entertainment powerhouse Sean "Diddy" Combs today unveiled a global anti-bullying public service announcement encouraging kids to stand up to bullying. Created by WWE and Combs, the PSA will begin running on WWE's weekly TV programming and across all its digital platforms.

WWE and Sean

WWE and Sean "Diddy" Combs today unveiled a global anti-bullying public service announcement encouraging kids to stand up to bullying

"I'm thrilled to extend my partnership with WWE and align myself with their Be a STAR, anti-bullying initiative," said Combs. "Bullying is a very serious issue and needs to stop now."


"WWE is proud to continue its partnership with Sean "Diddy" Combs and join together to put an end to bullying," said Vince McMahon, WWE Chairman and CEO.

Combs will serve as an ambassador for Be a STAR, the anti-bullying initiative co-founded by WWE and The Creative Coalition to encourage young people to treat each other with tolerance and respect. In addition, through Combs' association with the Invisible Bully clothing line, he will continue to encourage individuals to put an end to bullying and contribute to Invisible Bully's mission to stand for something or fall for anything.

Combs' ongoing partnership with WWE has included live performances by the three-time Grammy Award winner at WrestleMania®29 and WWE Tribute to the Troops®, as well as an appearance at WrestleMania 28, when Combs introduced hip-hop star Machine Gun Kelly.

To learn more about Comb's anti-bullying efforts and to watch the PSA, visit http://youtu.be/X9Pr1XMJUDw.

About Sean "Diddy" Combs:

Sean Combs, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 43, oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel, and fragrance.

About WWE:

WWE, a publicly traded company (NYS: WWE) , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYS: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.



Media :
Matthew Altman
WWE
203-352-1177
Matthew.Altman@wwecorp.com
or
Investor:
Michael Weitz
WWE
203-352-8642
Michael.Weitz@wwecorp.com

KEYWORDS:   United States  North America  Connecticut

INDUSTRY KEYWORDS:

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