P&G Introduces Its Orgullosa Project to Offer Its Community the Opportunity to Give Back to Notable
May 6th 2013 12:36PM
Updated May 6th 2013 1:20PM
P&G Introduces Its Orgullosa Project to Offer Its Community the Opportunity to Give Back to Notable Hispanic Organizations
Initiative is designed to motivate Latinas to make a positive change in their communities across the U.S. by contributing $100,000 in donations
CINCINNATI--(BUSINESS WIRE)-- Today, Procter & Gamble's Orgullosa program unveiled The Orgullosa Project - an initiative intended to highlight organizations that are positively impacting the Hispanic community across the country and inspire Latinas to give back via a donation on the Orgullosa Facebook page. Orgullosa will give its online community, mujeres con LA FALDA BIEN PUESTA™, the power to vote for the organization they feel is most deserving of the donation. The Orgullosa Project will feature The Puerto Rican Family Institute; Mujeres Latinas en Accion; MECA; La Liga Contra el Cancer; and the Mexican American Opportunity Foundation -- organizations across the country that have a long standing reputation of servicing Hispanic communities with dedicated resources.
In addition to partnering with these credible non-profit Hispanic organizations, Orgullosa has teamed up with influential Latina bloggers located in the various markets to help drive participation and votes for each of the organizations. The number of votes that each organization receives will determine their monetary donation amount. A total donation of $100,000 will be made among the five organizations. Voting ends June 30th.
"At P&G, we understand the importance of giving back...it's part of our DNA," said John Sandoval, Senior Multicultural Marketing Manager. "We're honored to highlight U.S. Hispanic organizations that are making a difference in our communities across the country and give our Orgullosa community the chance to have a 'say' in where the money goes."
Orgullosa has also partnered with the United States Junior Chamber and the League of United Latin American Citizens (LULAC), to host a series of free training sessions designed to educate Hispanics on volunteerism, addressing local civic issues, and how they can create a positive change in their communities. The first training session will be live-streamed via Orgullosa.com on May 14 at 6 p.m. EDT. Registration opens May 6th.
"We are grateful to P&G for its support and partnership with LULAC. Participating in programs such as The Orgullosa Project allows us to provide valuable training to Hispanics at no cost," said LULAC National President Margaret Moran. "With this initiative we are excited to equip Latinos with the tools needed to get involved and make a difference."
Orgullosa is a P&G- owned program that celebrates Latinas and empowers them to feel confident about their personal appearance, style and homes by offering solutions that satisfy their beauty and household needs through a variety of trusted brands, including Olay®, Secret®, Venus®, Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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