Is This Kraft's Next Billion Dollar Brand?

The following video is from Friday's Motley Fool Money roundtable discussion with host Chris Hill, and analysts Jason Moser, Ron Gross, and Andy Cross.

Kraft is giving Kool-Aid a makeover. Sales are slumping, so Kraft is getting rid of powder Kool-Aid in favor of liquid. Will the new mix work for investors? In this installment of Motley Fool Money, our analysts talk about the business of Kool-Aid.


Kraft Foods Group is entering a new era after its recent corporate breakup. Its brand power is indisputable, and its market share dominates, but Kraft's growth potential is limited, and its heavily commoditized categories face massive pressures. In The Motley Fool's premium report on the company, we guide you through everything you need to know about Kraft, including the key opportunities and threats facing the company. To get started, simply click here now.

The relevant video segment can be found between 18:54 and 21:36.

For the full video of today's Motley Fool Money, click here .

The article Is This Kraft's Next Billion Dollar Brand? originally appeared on Fool.com.

Andy Cross owns shares of Kraft Foods. Chris Hill has no position in any stocks mentioned. Jason Moser has no position in any stocks mentioned. Ron Gross has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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