FUJIFILM Medical Systems and the National Breast Cancer Foundation Join up to Raise Awareness of Bre

FUJIFILM Medical Systems and the National Breast Cancer Foundation Join up to Raise Awareness of Breast Cancer and the Importance of Early Detection in Honor of Mother's Day

STAMFORD, Conn.--(BUSINESS WIRE)-- FUJIFILM Medical Systems U.S.A., Inc. and the National Breast Cancer Foundation announced today a collaboration that will extend the work of the Images of Health campaign, aimed at educating and encouraging all women to understand the importance of early detection of breast cancer. Images of Health is an online community designed to provide educational resources and support for breast cancer patients, survivors and their loved ones.

"The collaboration is a priceless venture for the 1 in 8 women who will be diagnosed with breast cancer in their lifetime and the countless others that will be affected by this devastating disease," said Breast Cancer Survivor Betty Dedon, product and marketing manager, FUJIFILM Medical Systems U.S.A., Inc. "The best way to fight breast cancer is to have a plan that helps detect the disease in its early stages. Being well-informed is important for understanding breast cancer. Images of Health provides resources - including an early detection plan, a mammography facility locator, educational materials and more."


Breast cancer is one of the leading health crises for women in the United States. Throughout the month of May, participants are invited to "Like" Images of Health on Facebook and encouraged to share an inspirational health story and photo regarding a woman in their life for a chance to be entered in the Fujifilm Images of Health Mother's Day Photo Sweepstakes. Eligible entrants will have an opportunity to win a red FUJIFILM FinePix JZ100 camera, including a camera case and 4GB SD card or a pink FUJIFILM INSTAX™ Mini 8 and INSTAX™ Mini Twin Film Pack, as well as a LIV® breast self-examination aid. Approximate total value of all Sweepstakes prizes offered is $1,233.54.

"Fujifilm is committed to investing in research and developing innovative imaging technologies that play a key role in the screening, detection and diagnosis of breast cancer," said NBCF founder and CEO Janelle Hail. "Their support allows us to continue our mission - saving lives through early detection and providing mammograms to those in need."

A mammogram is an x-ray that allows a qualified specialist to examine the breast tissue for any suspicious areas. Annual mammograms are typically recommended for women over 40, or earlier for women who have a history of breast cancer in their family. Fujifilm is dedicated to promoting the early detection of breast cancer through advances in digital mammography and through increased awareness. More than 9,000 worldwide facilities trust Fujifilm's full field digital mammography solutions, making it the most popular digital mammography system in the world.

For more information about the Images of Health campaign, and for the Sweepstakes Entry Form, details and Official Rules, please visit: www.facebook.com/imagesofhealth.

About Fujifilm

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women's health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc., supplies high quality, technologically advanced, FUJINON brand endoscopes to the medical market. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information visit: www.fujimed.com and www.fujinonendoscopy.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.



Fujifilm
Lauren Geloso, 914-789-8303
lgeloso@fujifilm.com

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