Disney's Brilliant Chinese Surrender
May 2nd 2013 5:00PM
Updated May 2nd 2013 5:05PM
Like most of the world, China loves Iron Man 3. According to Chinese film website mtime.com, Marvel's Armored Avenger generated $21.1 million in box office receipts during its debut there, a new record.
Transformers: Dark of the Moon, a hit both for Viacom's Paramount Pictures and licensor Hasbro, held the previous record with $17.9 million during its 2011 Chinese debut, according to The Hollywood Reporter.
Dark of the Moon amassed $1.12 billion in worldwide receipts over 15 weeks in theaters. China accounted for more than $145 million of that total, according to Box Office Mojo. That Iron Man 3 is already tracking ahead of both Marvel's The Avengers worldwide and Hasbro's giant robots in China speaks well for Walt Disney's chances to earn at least $1 billion from the film.
Interestingly, the record comes amid some local fans expressing disappointment at portions of the film. Disney cut a specific version of Iron Man 3 for Chinese audiences that includes three minutes of, among other things, product placements.
According to THR, a character named Dr. Wu at one point consumes a carton of Gu Li Duo, a milk product that typically sells for $1 or less in convenience stores across mainland China. At least one blogger reacted with mocking praise about the ads being the "shining lights" of the film.
Perhaps. Or maybe, in co-producing the Chinese cut of Iron Man 3 with Beijing's DMG Entertainment, the House of Mouse chose to appease censors rather than battle them, as Google did before fleeing China in 2010.
Either way, surrendering to baser tastes has rarely looked so brilliant.
Will you see Iron Man 3 this weekend? Or if you've seen it already, what did you think of the film? Please leave leave a comment to let us know what you think, and whether you'd buy, sell, or short Disney stock at current prices.
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The article Disney's Brilliant Chinese Surrender originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google and Walt Disney at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Google, Hasbro, and Walt Disney. The Motley Fool owns shares of Google, Hasbro, and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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