Why I Finally Bought Whole Foods Stock

Over the past two decades, organic grocer Whole Foods Market  has quietly proven itself to be one of the most incredible growth stories our stock market has to offer.

Take a look at what Whole Foods stock has done for investors since its IPO in 1992:

WFM Total Return Price Chart


Source: WFM Total Return Price data by YCharts.

And, no, that "K" isn't a typo. Including dividends, Whole Foods stock has indeed helped early investors return more than 30 times their money.

Lately, however, many are wondering whether the stock has already seen its best days, especially after the shares dropped like a sack of potatoes following the release of the company's less-than-stellar fiscal first-quarter results back in February.

So why buy now?
As a result, you might be wondering why I finally decided to add shares of Whole Foods Market to my personal portfolio earlier this week. After all, haven't we already missed the party?

In a word: Nope.

As I pointed out two months ago, the quarterly results weren't all that bad. In fact, the company remains solidly profitable, and still expects sales growth for 2013 to come in between 10% and 11%. Short-term oriented traders, however, weren't too keen on the fact that it was a decrease from the 13.7% growth achieved in 2012.

Curiously enough, the primary culprit for the miss lies in Whole Foods' insistence on focusing more energy on value-oriented items to broaden their consumer appeal. As fellow Fool Joe Tenebruso noted recently, "Whole Foods is a company that is doing well by doing good," and fast-becoming a "lifestyle brand" where people want to shop. Why? Because they trust its quality, enjoy the experience, and believe management when they say the company wants to make a positive difference in the world.

Whole Foods stock, produce

Source: Whole Foods. 

In short, Whole Foods is about as Foolish (with a capital "f") a company as they come, and any investor can feel great about owning its stock.

What's more, Whole Foods management plans to increase the total number of domestic stores to 1,000, or nearly triple the 345 total locations it currently maintains. If that sounds aggressive, consider that grocery giant Safeway currently has more than 1,600 locations, and the behemoth SUPERVALU  boasted more than 5,000 stores at the end of last year. Compared to both Safeway and SUPERVALU, at least, Whole Foods has plenty of room to grow -- and plenty of market share to grab along the way.

As it stands, Whole Foods is currently building around 10 new units per quarter, so it's safe to say that today's investors can still enjoy many years of steady, predictable growth going forward. And thanks to its strong free cash flow and cash and investments of $1.2 billion at the end of last quarter, the company should have no problems financing both its expansion and $0.20-per-share quarterly dividend.

As usual, this is a long-term play for me, so I fully intend to hold Whole Foods stock in my portfolio for at least the next decade. If you do the same, I'm convinced you'll be more than satisfied with the end result.

If you'd still like to learn more about Whole Foods, check out our brand-new premium report on the company, in which we walk through the key must-know items for every Whole Foods investor, including the main opportunities and threats facing the company. Make sure to claim your copy today by clicking here.

The article Why I Finally Bought Whole Foods Stock originally appeared on Fool.com.

Fool contributor Steve Symington owns shares of Whole Foods Market. The Motley Fool recommends and owns shares of Whole Foods Market. It also owns shares of SUPERVALU. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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msherer260

Whole foods is going to run into the problem gaining customers, there are only so many wealthy and trendy customers out there....Other chains (even Walmart) are taking better care of customers looking for the "healthy" food catagorys and doing it at lower prices for sure...I would be careful here becasue every hic up in the economy sends more and more customers to the lower end grocery stores like Winco, Walmart, Food for Less and yes maybe even Save-a-lot.

April 15 2013 at 11:38 AM Report abuse rate up rate down Reply