Procter & Gamble has launched a new line of soap bar products in its 75-year-old Old Spice brand. Fool contributor Demitrios Kalogeropoulos discusses the strategy behind the move, and why this could just be the start of a strong run of product launches for P&G. 

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The article 1 More Reason to Like Procter & Gamble Stock originally appeared on Fool.com.

Fool contributor Demitrios Kalogeropoulos has no position in any stocks mentioned. Erin Miller has no position in any stocks mentioned. The Motley Fool recommends Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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