At Tier 1 Investments, I seek out and invest in elite businesses. These include companies with the most valuable brands, best management, superior products and services, and strongest competitive advantages.

Nike is a legend for creating a brand, a product, and a lifestyle. Any company in its space can be envious of Nike's empire. But that hasn't stopped this upstart from gaining market share and setting its sites on ruling athletic apparel for the next generation. I, for one, like it better as an investment.



The retail space is in the midst of the biggest paradigm shift since mail order took off at the turn of last century. Only those most forward-looking and capable companies will survive, and they'll handsomely reward those investors who understand the landscape. You can read about the 3 Companies Ready to Rule Retail in The Motley Fool's special report. Uncovering these top picks is free today; just click here to read more.

The article Why This Underdog Can Beat Up Nike originally appeared on Fool.com.

Joe Tenebruso's Tier 1 Portfolio holds shares of Under Armour. Richard Engdahl owns shares of Under Armour. The Motley Fool recommends Nike and Under Armour. The Motley Fool owns shares of Nike and Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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