At Tier 1 Investments, I seek out and invest in elite businesses. These include companies with the most valuable brands, best management, superior products and services, and strongest competitive advantages.

You may have heard your friends refer to Whole Foods as "whole paycheck," in reference to its high prices. Whether that's a bad rap or not, perceptions can damage a brand. But can the grocery stalwart clear out this bruised fruit without getting into a defensive price-war?



It's hard to believe that a grocery store could book investors more than 30 times their initial investment, but that's just what Whole Foods has done for those who saw the organic trend coming some 20 years ago. However, it may not be too late to participate in the long-term growth of this organic foods powerhouse. In this brand-new premium report on the company, we walk through the key must-know items for every Whole Foods investor, including the main opportunities and threats facing the company. So make sure to claim your copy today by clicking here.

The article How Whole Foods Is Fighting the "Whole Paycheck" Stigma originally appeared on Fool.com.

Joe Tenebruso's Tier 1 Portfolio holds shares of Whole Foods. Richard Engdahl has no position in any stocks mentioned. The Motley Fool recommends Whole Foods Market. The Motley Fool owns shares of Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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