Microsoft Bringing Ads to Xbox Music

Microsoft is teaming up with digital audio advertising company TargetSpot to launch advertisements on Xbox's free music streaming service, the company announced today.

"TargetSpot will serve audio ads across all Windows 8 and Windows RT devices where Xbox Music free streaming service is available, providing a comprehensive monetization solution for Microsoft's music content," TargetSpot said in a press release. "Microsoft will leverage TargetSpot's ad insertion technology to deliver highly targeted and relevant advertising to its listeners."

The TargetSpot partnership will allow Microsoft to target ads by geography, time of day, and music listening preferences. 


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The article Microsoft Bringing Ads to Xbox Music originally appeared on Fool.com.

Fool contributor Chris Neiger has no position in any stocks mentioned. The Motley Fool owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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