Microsoft Bringing Ads to Xbox Music
Apr 10th 2013 2:11PM
Updated Apr 10th 2013 4:56PM
Microsoft is teaming up with digital audio advertising company TargetSpot to launch advertisements on Xbox's free music streaming service, the company announced today.
"TargetSpot will serve audio ads across all Windows 8 and Windows RT devices where Xbox Music free streaming service is available, providing a comprehensive monetization solution for Microsoft's music content," TargetSpot said in a press release. "Microsoft will leverage TargetSpot's ad insertion technology to deliver highly targeted and relevant advertising to its listeners."
The TargetSpot partnership will allow Microsoft to target ads by geography, time of day, and music listening preferences.
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