OBJE and Partners Submit First Game to Apple App Store

OBJE and Partners Submit First Game to Apple App Store

SARASOTA, Fla.--(BUSINESS WIRE)-- Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE), is proud to announce that its debut gaming app, Phantasmic, has been submitted to the Apple (NAS: AAPL) App Store in conjunction with its developer, Novalon Games.

The submission is the culmination of months of hard work by OBJE and its partners to capitalize on the incredible rise in popularity of free-to-play games for both Apple and Android devices. According to a recent Wall Street Journal article, the App Store brings in annual sales of $25 billion, driven largely by gaming titles. Earlier this year, the App Store hit 40 billion downloads since its inception, including 20 billion in 2012 alone.


In a joint venture with Source Street, OBJE formed gaming developer Novalon Games late last year to produce exciting new titles primed to succeed in the App Store and Google Play platforms. Once Phantasmic is approved by the App Store, the company expects to begin earning revenue from in-game purchases by downloaders.

"This is a major milestone in our mobile gaming initiative, and we're extremely excited to go through the submission and approval process for the very first time," said OBJE CEO Paul Watson. "Going through this process internally helps us to understand the market and hurdles associated with publishing social and mobile applications so that we can deliver economies of scale to our future gaming partners and indie developers."

Phantasmic is the company's first submission, but not the last. Hot on the heels of Phantasmic, OBJE and Novalon plan to submit their second gaming app, Stupid Pixels: an open-ended, puzzle-based strategy game that recalls motifs from the classic Lemmings.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the Apple App Store and Google (NAS: GOOG) Play platforms alongside companies such as Electronic Arts (NAS: EA) , Glu Mobile Inc. (NAS: GLUU) and The9 Limited (NAS: NCTY) .

Follow OBJ Enterprise on Twitter at www.twitter.com/OBJEnterprises.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.



OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO
info@obsceneinteractive.com

KEYWORDS:   United States  North America  Florida

INDUSTRY KEYWORDS:

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