Derek Lam for DesigNation Launches Today at Kohl's Department Stores
The limited edition, limited time premier designer collection drawing inspiration from Rio de Janeiro is available at Kohl's stores nationwide and Kohls.com
MENOMONEE FALLS, Wis.--(BUSINESS WIRE)-- Kohl's Department Stores (NYS: KSS) today announced the Derek Lam for DesigNation collection is now available at Kohl's stores nationwide and at Kohls.com. Award-winning fashion designer Derek Lam draws creative influence for the collection from a trip to Rio de Janeiro, Brazil. The limited edition, limited time collection is Lam's first collaboration with Kohl's and also marks his first swimwear collection.
The Derek Lam for DesigNation collection captures the spirit of Rio, drawing from the city's fusion of urban and jungle, past and present. Simultaneously sophisticated and casual, Derek Lam's versatile designs transition seamlessly from beach to café; swimwear is daywear, and day blends beautifully into night. The contemporary collection of rich fabrics, bold prints and chic silhouettes features misses' apparel and swimwear with retail prices ranging from $36 to $88. For added shopping convenience, an extensive assortment of exclusive styles and colors will be available only on Kohls.com.
"We are thrilled to partner with Derek Lam, who has brilliantly captured the cultural vibrancy and passion of Rio through this imaginative and diverse collection," said Don Brennan, Kohl's chief merchandising officer. "Today's launch of the second DesigNation collection reinforces Kohl's ongoing commitment to offering our customers world-class designer fashions of extraordinary quality, design and selection, all at an affordable price point."
"I designed the Derek Lam for DesigNation collection to be an ally to modern women, providing fashion and style that is relatable, accessible and exciting," said Derek Lam. "The collection brings the essence of Brazil to the Kohl's customer and was inspired by a trip to Rio, a city full of color and life. The easy-going nature and unselfconscious sensuality of Rio is reflected in colors, prints and styles that are versatile and easy to wear."
The launch of Derek Lam for DesigNation is supported with an integrated advertising and marketing campaign that spans across print, broadcast, digital and social media. To celebrate with consumers nationwide, Kohl's Facebook fans were invited to vote on 10 items from the collection, with the top five favorite items made available in an exclusive presale in March. Kohl's also launched a Derek Lam for DesigNation Facebook application and sweepstakes, offering Facebook fans a chance to win select pieces from the Derek Lam for DesigNation collection by playing a match game with Derek Lam trivia. For complete details visit www.Facebook.com/Kohls. A Pinterest board was also launched in March to showcase the Derek Lam for DesigNation collection and highlight the inspiration drawn from Rio. The collection will be prominently featured in the misses' department with branded creative.
Derek Lam for DesigNation is the second collection in Kohl's DesignNation concept, which feature fashions from premier designers based on international destinations. This fall, Kohl's third DesigNation collection will feature Catherine Malandrino, who will draw creative influence from her trip to Paris, France. The collection will feature misses' apparel and will be available exclusively at Kohl's and Kohls.com. Kohl's will launch multiple DesigNation collections throughout the year.
About Derek Lam
Derek Lam International, LLC was founded in New York by Derek Lam and partner Jan-Hendrik Schlottmann in October 2002. Lam's vision for his label is to create clothes that are both luxurious and wearable, with a feminine yet modern simplicity about them. He skillfully manages the combination of refinement and sensuality with exceptional fabrics and highly perfected detail. In 2006 the collection expanded to include handbags, followed by shoes and eyewear in 2007 and the launch of the 10 Crosby Derek Lam diffusion line in 2011. Praised for his vision of modern luxury married with uncompromised quality, Lam has received abundant recognition within the fashion industry. Visit www.dereklam.com for more information.
Based in Menomonee Falls, Wis., Kohl's (NYS: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl's operates 1,155 stores in 49 states. In support of the communities it serves, Kohl's has raised more than $231 million for children's initiatives nationwide through its Kohl's Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/Kohls) or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest (http://pinterest.com/Kohls) and Instagram (http://instagram.com/Kohls).
Cautionary Statement Regarding Forward-Looking Information
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Kohl's intends forward-looking terminology such as "believes," "expects," "may," "will," "should," "anticipates," "plans," or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to those described in Item 1A in Kohl's Annual Report on Form 10-K, which is expressly incorporated herein by reference, and other factors as may periodically be described in Kohl's filings with the SEC.
KEYWORDS: United States Brazil North America South America Wisconsin
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